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©  D.R.
2.Bundesliga: Puma, footwear supplier of St. Pauli who will produce in-house kits from 2021-22

Puma will become the official "on and off the pitch" footwear supplier for all FC St. Pauli (2.Bundesliga) teams for two seasons (2021-2023), announced the club on 08/12/2020. Starting with the 2021-22 season, FC St. Pauli will produce its own training and match equipment under its new brand…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 202136
• Published on 09/12/20 at 14:14
©  Atlético de Madrid
LaLiga Santander: BBIN (iGaming, CHN), regional partner of Club Atlético de Madrid in Asia

BBIN, a Chinese company specialised in iGaming (integration of software for online gambling, casinos and sports betting), has become a regional partner of Club Atlético de Madrid (LaLiga Santander) in Asia from 2020-21, announced the club on 03/12/2020. BBIN has the status of regional partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 202004
• Published on 08/12/20 at 16:29
©  Red Bull
esports: Red Bull, official partner of the South Korean organisation T1 and their star player Faker

Red Bull, an energy drinks brand, is to become a partner of the esports organisation T1 Entertainment & Sports (formerly SK Telecom T1) from 2020, as part of a multi-year agreement, announced the Austrian company on 02/12/2020. This agreement covers all T1 teams. Red Bull is now displayed on…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 201784
• Published on 08/12/20 at 13:39
©  OFBL
Austria: adidas extends as official ball of the top 2 divisions through the ÖFBL (2021-2024)

adidas has extended as the official ball of the Tipico Bundesliga and Interwetten 2.Liga for an additional three seasons (2021-2024), announced the Österreichische Fußball-Bundesliga on 04/12/2020. The German equipment manufacturer has been a partner of the ÖFBL since 2018-19. "The Austrian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 201961
• Published on 08/12/20 at 11:51
©  LNH x Liqui Moly
Handball: Liqui Moly succeeds Lidl as naming partner of the StarLigue for 2021-2026

Liqui Moly, a German manufacturer of engine maintenance and cleaning products, is to become a main partner of the French National Handball League (LNH) and the naming partner of the French men's handball first division for five seasons from 2021-22, announced the body on 02/12/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 201852
• Published on 07/12/20 at 17:29
©  DFL
Germany: Tipico (betting) extends as a partner of the DFL until the end of 2024-25

Tipico, a sports betting operator registered in Malta, has extended its partnership with Deutsche Fußball Liga GmbH as a partner of the Bundesliga and the 2.Bundesliga until 2024-25, announced the body on 04/12/2020. The agreement was negotiated by Bundesliga International, a subsidiary of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 201804
• Published on 07/12/20 at 16:29
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 201703
• Published on 04/12/20 at 15:14
©  Fulham FC
Premier League: ClearScore (financial services), sleeve sponsor of Fulham FC for 2020-21

ClearScore, a financial services company based in London (ENG), has become an official partner and sleeve sponsor of Fulham FC (Premier League) for the 2020-21 season, announced the club on 02/12/2020. This is the first sponsorship deal in football for the British brand. ClearScore has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 201481
• Published on 03/12/20 at 10:55
©  LaLiga
LaLiga: Mondia (IT) becomes a partner and creates "LaLiga Xtra" a subscription-based mobile platform

Mondia group, a mobile and information technology company, has become the official technology and commercial partner of LaLiga "for the creation of LaLiga Xtra, its first ever subscription-based mobile platform, to offer exclusive content and experiences to sports fans," announced the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 201407
• Published on 03/12/20 at 09:35
©  Trevor S Smith / via Under Armour
NBA: Under Armour and Stephen Curry launch "Curry Brand"

Under Armour, American equipment manufacturer, and Stephen Curry (Golden States Warriors, NBA), have launched "Curry Brand", a brand bearing the logo of the American basketball player on 30/11/2020. Under Armour has been the equipment supplier of the double NBA MVP (2015 and 2016) since 2013…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 201388
• Published on 02/12/20 at 16:19