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©  Christian Verheyen via la DFL
Bundesliga/2.Bundesliga: Derbystar (Select Sport) extends as official ball supplier until 2025-26

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Danish group Select Sport, has extended its partnership with the DFL as the official ball supplier of the Bundesliga, 2.Bundesliga and Supercup for at least four additional seasons (2022-2026), announced the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 211118
• Published on 12/03/21 at 10:40
©  Arkema
Arkema: Clara Mateo (Paris FC), signs permanent work contract with title sponsor of the women's D1

Clara Mateo, a player for Paris FC's women's team (D1 Arkema), has signed a contract with Arkema as a materials engineer "in order to combine her sporting and professional career," on the occasion of International Women's Day, on 08/03/2021. Clara Mateo has already completed a 12-week internship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 210634
• Published on 11/03/21 at 17:50
©  Newzoo
esports: $1.084bn in revenue forecast in 2021 (+14.5%) and $1.617bn in 2024 (Newzoo report)

Global eports revenues will reach $1.084bn (€911m on 10/03/2021) in 2021, compared to $947m in 2020, an increase of 14.5%, announced the New Zealand consulting firm Newzoo in its "Global Esports and Live Streaming Market Report 2021", published on 09/03/2021. According to Newzoo, revenues from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Essentials Sponsors & Partners, …
• Article # 210932
• Published on 11/03/21 at 14:50
©  FC Bayern Munich
Bundesliga: Tipico (sports betting) extends partnership with Bayern Munich until 2024-25

Tipico, a sports betting operator registered in Malta, has extended its partnership with FC Bayern Munich (Bundesliga) for an additional four seasons (2021-2025), announced the club on 10/03/2021. Tipico, a partner of Bayern Munich since 2015-16, will continue to benefit from platinum partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 211035
• Published on 11/03/21 at 14:09
©  SD Eibar
LaLiga Santander: Avia will not renew its partnership with SD Eibar after 2020-21

Avia, a network of petrol stations, will no longer be a partner or main shirt sponsor of SD Eibar (LaLiga Santander) from 2021-22, announced the Spanish club on 10/03/2021. "SD Eibar and Avia have decided by mutual agreement to part ways and terminate the sponsorship contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210949
• Published on 11/03/21 at 11:55
©  adidas
adidas: turnover down 16% (€19.8bn) and net profit down 78% (€429m) in 2020

adidas Group has posted a turnover of €19.84bn for the financial year 2020 (01/01 to 31/12/2020) hit by the Covid-19 pandemic, down 16% versus 2019 (€23.6bn) at constant perimeter, announced the German equipment manufacturer on 10/03/2021. adidas posted an operating profit of €751m, down 71.7…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 210984
• Published on 11/03/21 at 10:10
©  D.R.
Sailing/America's Cup: Emirates Team New Zealand (NZL) versus Luna Rossa Prada Pirelli (ITA)

The Italian team Luna Rossa Prada Pirelli is challenging the defending champion Emirates Team New Zealand in the 36th America's Cup presented by Prada, which started just after 16:00 (New Zealand Time) on 10/03/2021. The sailing competition ends with the first monohull (boat) to win seven races…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 210868
• Published on 10/03/21 at 12:39
©  FC Inter Milan
Serie A TIM: Riello (heating), regional partner of Inter Milan in China from 2020-21

Riello, an Italian company specialised in heaters and burners, has become a regional partner of FC Inter Milan (Serie A TIM) for mainland China from 2020-21, announced the club on 09/03/2021. Riello has from the status of regional partner, the fifth level in Inter Milan's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210839
• Published on 10/03/21 at 11:54
©  CBF
Title sponsors: Intelbras replaces Continental for the Brazil Cup, AIA continues with Singapore D1

Intelbras, a Brazilian company specialised in technology and telecommunications, has become the title sponsor of the men's Brazil Cup, which will be named the "Copa Intelbras do Brasil" in 2021, announced the CBF on 09/03/2021. Intelbras succeeds Continental (tyres), title sponsor of the Brazilian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 210853
• Published on 10/03/21 at 10:49
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: Cupra (cars), sleeve sponsor of FC Girondins de Bordeaux for 2020-2022

Cupra, a Spanish car manufacturer and former sports car branch of Seat (Volkswagen group), has become the sleeve sponsor and official vehicle of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for the end of the 2020-21 season and the whole of the financial year 2021-22, announced the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 210758
• Published on 09/03/21 at 15:18