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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 210753
• Published on 09/03/21 at 14:47

Switzerland/D2: new title sponsor expected from 2021-22 following the withdrawal of Brack.ch

Brack.ch, the Swiss e-commerce website, "will withdraw as title sponsor of the Challenge League (men's second division) at the end of June 2021. Together with the marketing company Ringier Sports, the Swiss Football League is looking for a successor for the attractive sponsorship offer," announced…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210718
• Published on 09/03/21 at 13:55

Agencies: Sportfive acquires "build a rocket" specialised in esports consultancy and activations

Sportfive has acquired "build a rocket", a German agency specialised in esports consultancy and activations, according to the sports marketing agency on 09/03/2021. "The acquisition follows Sportfive's strategy to grow its esports capabilities globally and to enhance its service offering along the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 210716
• Published on 09/03/21 at 12:24

Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (March 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which begins on the weekend of 26/03/2021 with the Bahrain Grand…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 210569
• Published on 08/03/21 at 13:19

Bayern Munich: SAP SuccessFactors allows HR teams to "concentrate on tasks with higher added value"

"All employees of FC Bayern Munich (Bundesliga) are integrated into 'SAP SuccessFactors Employee Central', where they now have an interface that allows them, via an application, to carry out administrative tasks themselves and to modify their personal data (change their bank details, apply for…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 210406
• Published on 05/03/21 at 12:29

BasicNet (Kappa): a turnover of €259.7m (-15%) for the financial year 2020

BasicNet posted a turnover of €259.7m for the financial year 2020, down 15% (€305.7m in 2019), including 9.6% in the fourth quarter alone, according to the parent company of the equipment manufacturer Kappa on 02/03/2021. Royalties from its licensed distributors (see below) amounted to €46m…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 210249
• Published on 04/03/21 at 13:29

FC Inter Milan: Pirelli (tyres) to cease as main shirt sponsor at the end of the 2020-21 season

"We won't be Inter Milan's (Serie A TIM) kit sponsor anymore, but our relationship with the club will continue," said Marco Tronchetti Provera, chief executive of Pirelli, on Rai (Radiotelevisione italiana, the national public broadcasting company of Italy) on 01/03/2021. The Italian brand of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 210166
• Published on 03/03/21 at 16:06

esports: Uber Eats becomes title sponsor of the Portuguese League's competition the "eLiga Portugal"

Uber Eats, a home meal delivery application, has become the title sponsor of the "eLiga Portugal", the Portuguese esports competition launched by the Liga Portugal, announced the body on 26/02/2021. The "eLiga Portugal Uber Eats" will serve as the official qualifying phase to determine…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 210018
• Published on 03/03/21 at 09:35

Ligue 1 Uber Eats: New Balance extends as equipment supplier of LOSC Lille

New Balance has extended as the official equipment supplier of LOSC Lille (Ligue 1 Uber Eats) as part of a "new long-term commitment," announced the French club on 02/03/2021. New Balance will continue to benefit from the status of major partner, the first level in the club's sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 210047
• Published on 02/03/21 at 17:20

Bundesliga: BetMGM (betting) becomes a regional partner of Borussia Dortmund in the USA

BetMGM, a sports betting and online gambling operator, belonging to the American global hospitality and entertainment company MGM Resorts International, has become the "exclusive regional partner" of Borussia Dortmund (Bundesliga) in the USA, announced the club on 01/03/2021. As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 209998
• Published on 02/03/21 at 15:59