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©  D.R.
2022 World Cup: Mengniu Group (dairy products, CHN), official sponsor of the tournament in Qatar

Mengniu Group, a Chinese producer of dairy products, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 25/10/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. This is a second level partnership in the sponsorship hierarchy of the first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 232305
• Published on 25/10/21 at 16:50
©  Golden Goals
Ligue 1 Uber Eats: FC Nantes selling NFTs in the form of shirts or flags for each of its matches

FC Nantes are selling NFTs on the specialised platform Golden Goals for each match during the 2021-22 Ligue 1 Uber Eats season, announced the club on 22/10/2021. Players' shirts, the official pennant (tapering flags) for the 2021-22 season as well as one created for each match are available as…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 232253
• Published on 25/10/21 at 14:40
©  Uber Eats
Ligue 1: Uber Eats and MPG allow one fan per matchday to bring the match ball out onto the pitch

Uber Eats, a meal delivery application, has activated its partnership with the LFP and joined forces with the fantasy football league platform Mon Petit Gazon (MPG) to offer an operation where MPG user fans have the chance to be designated to bring out the ball onto the pitch at a stadium during…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 232243
• Published on 25/10/21 at 12:30
©  Paris la Défense Arena
Paris La Défense Arena: Cupra (car manufacturer), partner for three years (2021-2024)

Cupra, a subsidiary of the German car manufacturer Volkswagen, has become a partner of the Paris La Défense Arena for three years (2021-2024), according to the venue's operators on 22/10/2021. In addition to a "common DNA" with the arena revolving around music, Cupra, which succeeds Toyota…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Stadiums
• Article # 232219
• Published on 25/10/21 at 10:20
©  RC Lens
Ligue 1 Uber Eats: Veolia (collective services), "ecological transformation partner" of RC Lens

Veolia, a French multinational specialised in public services (water, waste, energy), has become a partner of RC Lens (Ligue 1 Uber Eats) for "several seasons" from 2021-22, announced the club on 21/10/2021. The French group thus assumes the title of "ecological transformation partner" of RC Lens…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 232145
• Published on 22/10/21 at 17:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 232157
• Published on 22/10/21 at 16:00
©  Shinobi Sports
esports: joint venture between Aser (Leeds United, Eleven) and NIP to help traditional sports clubs

The Swedish esports organisation Ninjas in Pyjamas (NIP) and investment company Aser Ventures, led by Italian businessman Andrea have established a joint venture "Shinobi sports", in order to "to help traditional clubs capitalise on esports opportunities," announced the two companies on…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Media, …
• Article # 232043
• Published on 22/10/21 at 11:00
©  NBA
Basketball: Tissot, Coinbase, Kia, Google... the NBA reinforces its partnerships for 2021-22

Swiss watchmaker Tissot has extended its partnership as Official Timekeeper of the NBA from 2021-22, announced the North American governing body on 20/10/2021. Tissot has been a partner since 2015-16 and is also extending its commitments to the G-League (development league), the WNBA and the NBA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 231962
• Published on 21/10/21 at 14:00
©  Real Madrid CF
LaLiga Santander: Abbott (nutrition), Real Madrid CF's new global partner for 2021-2024

Abbott, an American pharmaceutical company, has become a global partner of Real Madrid CF (LaLiga Santander) for three seasons (2021-2024), announced the Madrid club on 18/10/2021. Abbot will have the title of "health nutrition sponsor" and also becomes a global partner of the Real Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Social Responsibility
• Article # 231809
• Published on 20/10/21 at 11:40
©  Puma
Puma France: Alexandra Welsch appointed as head of sales

Alexandra Welsch has been appointed as head of sales at Puma France, and a member of the management board, as of 01/10/2021, according to the German equipment manufacturer's subsidiary on 19/10/2021. Welsch will report to Christophe Cance, general manager of Puma France. Alexandra graduated…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 231785
• Published on 20/10/21 at 11:00