Sponsors & Partners: archives October, 2021 (page 4/6)

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©  FC Inter Milan

Serie A TIM: Lifebrain (laboratory medicine) official partner of FC Inter Milan for Covid-19 testing

Lifebrain, an Italian company specialised in laboratory medicine for healthcare facilities, patients and companies, has become the "official lab partner" of FC Inter Milan (Serie A TIM) for the 2021-22 season and will conduct Covid-19 tests "on the whole Nerazzurri squad in a bid to counter and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 231212
• Published on
©  Real Sociedad

LaLiga Santander: Finetwork (telecoms), main shirt sponsor of Real Sociedad for 2021-22

Finetwork, a Spanish telecommunications company, has become the main shirt sponsor of Real Sociedad (LaLiga Santander) for 2021-22, announced the Basque club on 13/10/2021. Partnered with social media platform Iqoniq in 2020-21, Real Sociedad has not had a main shirt sponsor since the start of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231182
• Published on
©  SS Lazio

SS Lazio: Binance (cryptocurrency), first main shirt sponsor since 30/06/2019 (€10m/year)

Binance, a Hong Kong-based cryptocurrency exchange platform, has become the main shirt sponsor partnership of SS Lazio (Serie A TIM) for two seasons (2021-2023) plus an optional additional (2023-24), announced the Roman club on 13/10/2021. "The partnership between Binance and Lazio has a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 231178
• Published on
©  UEFA

UEFA: launch of a call for tenders for the marketing of club competition rights

UEFA has launched a call for tenders as part of the development of its approach to the marketing and sale of commercial rights for men's club competitions, including the Champions League, for the 2024-2027 cycle, according to the European body on 12/10/2021. "This tender process seeks to…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 231172
• Published on
©  FC Bayern Munich

Germany: Audi (car manufacturer), partner and sleeve sponsor of FC Bayern Munich's women's team

Audi, a German car manufacturer, has extended its partnership with FC Bayern Munich and will become a partner of its senior women's team (Flyeralarm Frauen-Bundesliga) from 2021-22, announced the German club on 11/10/2021. The Audi logo will now be displayed as a sleeve sponsor of Bayern's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 231103
• Published on
©  Las Vegas Lights FC

USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021. "Las Vegas Lights FC…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 231086
• Published on
©  L'equipe

Sorare (NFTs): L'Équipe to develop content to aid the development of the "Fantasy Football" game

L'Équipe, a French sports media group, and Sorare, a French startup that provides NFTs featuring football players, announced the signing of a partnership on 12/10/2021. "Since 2018, Sorare has been offering a 'Fantasy Football' game based on NFTs. In order to create a competitive team and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 231067
• Published on
©  Fulham FC

Sky Bet Championship: CRX Compression (training gear), official partner of Fulham FC for 2021-2023

CRX Compression, a Welsh company specialised in training and recovery compression garments, has become an official partner of Fulham FC (Sky Bet Championship) for two seasons (2021-2023), announced the club on 12/10/2021. CRX Compression has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231023
• Published on
©  UEFA

Exclusive European Cups: "Commercial revenues of €3.6bn/season (+12.5%) over 2021-2024'' (G-L. Epstein, UEFA)

"Commercial revenues (media and sponsorship) for the European Cups (Champions League, Europa League and Europa Conference League) are around €3.6bn per season over the 2021-2024 cycle. Over the 2018-2021 period we were at around €3.2bn, so this represents an increase of 12.5%. Champions League…
Domain(s): Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Rights Acquisitions, …
• Article # 230831
• Published on
©  Real Betis Balompié

LaLiga Santander: Ecolosport, media partner of Forever Green, Real Betis Balompié's CSR platform

Ecolosport has become a "media partner" of Forever Green, the CSR platform of Real Betis Balompié (LaLiga Santander), for the 2021-22 season, announced the online media dedicated to the eco-friendly transition in sport on 07/10/2021. "Ecolosport is the first French-language media outlet…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 230830
• Published on