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©  FC Girondins de Bordeaux
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 230731
• Published on 08/10/21 at 16:20
©  Mastercard
World Rugby: Mastercard activates its partnership for the 2021 Women's World Cup

Mastercard, a payment solutions company, has activated its partnership with World Rugby ahead of the 2021 Women's World Cup in New Zealand and has introduced its new brand ambassadors and a range of digital content dedicated to female athletes, announced the US-based company on 07/10/2021. "As…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 230682
• Published on 08/10/21 at 12:30
©  EA Sports
FIFA: EA Sports to review its licensing agreement and may change the title of its "FIFA" video game

"As we look ahead, we're also exploring the idea of renaming our global EA Sports football games. This means we're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world," said Cam Weber, CEO of EA Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 230617
• Published on 07/10/21 at 16:30
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (October 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. Germany's Sebastian Vettel has no official social networks, while Finland's Kimi…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 230564
• Published on 07/10/21 at 14:00
©  Umbro
Rugby: Umbro launches its first English women's XV jersey and extends partnership with the RFU

Umbro, an English brand owned by Iconix Brand Group (USA) since 2012, has extended its partnership with the Rugby Football Union (RFU) for a further four seasons (2024-2028), announced the body on 06/10/2021. This partnership renewal comes on the occasion of the presentation of the English…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities
• Article # 230529
• Published on 07/10/21 at 12:30
©  Sorare
Germany/DFL: Sorare (NFTs), official partner of the Bundesliga and the 2.Bundesliga (2021-2023)

Sorare, a French startup that offers NFTs (digital cards) featuring football players, has become an official partner of the Bundesliga and 2.Bundesliga for "at least two seasons (2021-2023)," announced the Deutsche Fußball Liga GmbH on 06/10/2021. The agreement was negotiated by Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 230454
• Published on 07/10/21 at 11:00
©  STATSports
Premier League: Arsenal FC partner with StatSports to measure and monitor player performance

StatSports, an Irish company specialised in performance analysis technologies, has become the "official GPS performance tracker" (second level) of Arsenal FC (Premier League) from the 2021-22 season, announced the English club on 05/10/2021. "For more than a decade, we have used StatSports to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 230396
• Published on 06/10/21 at 16:50
©  Australian Professional Leagues
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 230427
• Published on 06/10/21 at 14:40
©  OL
Olympique Lyonnais: EA Sports (video games), partner since 2005-06, extends partnership from 2021-22

EA Sports, an American video game publisher belonging to the Electronic Arts group, has extended as an official supplier of Olympique Lyonnais (Ligue 1 Uber Eats) from 2021-22, announced the club on 06/10/2021. The agreement was negotiated by the marketing agency Sportfive. A partner of OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 230395
• Published on 06/10/21 at 12:30
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: KB Sports (platform), regional partner of FC Girondins de Bordeaux in Asia

KB Sports, an Asian entertainment and data platform, has become an official regional partner of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia as part of a two-season agreement (2021-2023), announced the French club on 04/10/2021. KB Sports also has a sports betting offer on its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 230310
• Published on 05/10/21 at 17:50