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©  adodas
UEFA: adidas presents the "Fussballliebe" the official ball for Euro 2024 in Germany

German equipment manufacturer adidas and UEFA have unveiled the "Fussballliebe" ("the love of football"), the official ball for Euro 2024 (in Germany from 14/06 to 14/07/2024), on 15/11/2023. The ball is available for purchase from today at a price of €150. 1% of proceeds from sales will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 306354
• Published on 15/11/23 at 15:20
©  Sport Unlimitech
Sport Unlimitech: "Doing without TikTok means giving up part of your audience" (N. Roux, TikTok)

"In Europe, TikTok has 150 million unique monthly users, including 21.4 million in France. TikTok brings together a unique community: 7% of our users don't use YouTube, 41% aren't on Facebook and 66% don't have X (formerly Twitter). For an organisation to do without TikTok is to give up part of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 306340
• Published on 15/11/23 at 14:30
©  FIGC
Italy/FIGC: Prometeon (tyres) official partner of the national teams (2024-2026)

Prometeon, an Italian tyre manufacturer belonging to the Pirelli Group, has become an official partner of the Italian national teams for three seasons (2024-2026), announced the Federazione Italiana Giuoco Calcio on 13/11/2023. The agreement covers all FIGC teams (men's, women's, youth, futsal…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 306243
• Published on 14/11/23 at 16:45
©  LALIGA
LALIGA: partnership with Aramark to develop the food & beverage experience in stadiums

LALIGA has signed a strategic agreement with American catering services provider Aramark to create a service platform for its clubs "with the aim of enhancing the gastronomic experience for fans in stadiums," announced the Spanish professional league on 07/11/2023. The service platform will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 306192
• Published on 14/11/23 at 16:20
©  Social Football Summit
Social Football Summit: "A benchmark for industry players" (G. Valentini, founder)

"The Social Football Summit (in Rome, ITA, on Tuesday 21 and Wednesday 22/11/2023) is the first event in the sector to be held in Italy, and has become a benchmark for Italian and international players in the football industry. Its strong points are the sharing of innovative content, the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 306158
• Published on 14/11/23 at 13:40
©  Olympique Lyonnais
D1 Arkema: DataSolution (agency) back shirt sponsor of OL Féminin for 3 seasons (2023-2026)

DataSolution, a French agency specialised in the digital transformation of businesses, has become a major partner and back shirt sponsor of the Olympique Lyonnais women's team (D1 Arkema) for three seasons (2023-2026), announced the club on 13/11/2023. As part of the agreement, "DataSolution…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 306152
• Published on 14/11/23 at 13:00
©  VISA
IOC/Paris 2024: 117 "Team Visa" athletes trained by the brand to promote themselves

Visa, the American group specialised in payment solutions, has activated its Top partnership with the International Olympic Committee and, in the run-up to the Paris 2024 Games, has presented "Team Visa", comprising 117 Olympic and Paralympic athletes from "more than 60 countries/territories and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306073
• Published on 13/11/23 at 15:20
©  FC Inter Milan
Serie A TIM: Qatar Airways official airline of FC Inter Milan in 2023-24 (€1.5m)

Qatar-based airline Qatar Airways has become an official partner (3rd level) of FC Inter Milan (Serie A TIM), announced the club on 12/11/2023. The deal covers the remainder of the 2023-24 season and is worth around €1.5m, according to Italian press reports the same day. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 306017
• Published on 13/11/23 at 10:50
©  News Tank
Weekly News Extra (06-10/11/2023)

• FIFA has launched two separate calls for tenders for the broadcasting rights in South Korea for the 2026 World Cup and the Women's World Cup in 2027, announced the body 08/11/2023. • Olympique Lyonnais (Ligue 1 Uber Eats) has announced that "a preliminary agreement has been reached with a group…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 305875
• Published on 10/11/23 at 14:35
©  UEFA
UEFA/Europa League: Kipsta (Decathlon) succeeds Molten as ball supplier (2024-2027)

Kipsta, the Decathlon group's sports equipment brand, has become the official ball supplier for the Europa League and Europa Conference League as part of a three-season licensing agreement (2024-2027), announced UEFA, organiser of the two competitions, on 10/11/2023. Kipsta, which succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 305868
• Published on 10/11/23 at 13:00