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©  UEFA
UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023. As part of the renewed agreement, the platform will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 306653
• Published on 17/11/23 at 14:30
©  D.R.
FIFA: a record partnership with Saudi Aramco (oil, KSA) worth €92m per year (press)

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, "is to become FIFA's biggest-paying sponsor," according to the British daily The Times on 16/09/2023. "Sources in the marketing industry and those with knowledge of Aramco's plans have said that talks over a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 306647
• Published on 17/11/23 at 13:40
©  Euroleague Basketball
Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306638
• Published on 17/11/23 at 11:30
©  Accor
Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 306633
• Published on 17/11/23 at 11:05
©  D.R.
Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 306624
• Published on 17/11/23 at 10:40
©  D.R.
Panini: launch of a Barclays WSL sticker collection, the 1st dedicated to a national women's league

The Football Association (The FA) and Italian collectible card and sticker manufacturer Panini have launched an album dedicated to the Barclays Women's Super League, announced the English body on 13/11/2023. This is the first collection dedicated to a national women's league published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 306558
• Published on 16/11/23 at 17:00
©  Formula 1 / X
Formula 1: entertainment at the heart of the first Las Vegas Grand Prix (USA), Saturday 18/11/2023

Advertising campaigns, dedicated activations, special liveries, capsule collections... Formula One Group, the ten teams and the sponsors involved in Formula 1 are mobilising for the inaugural Las Vegas Grand Prix, which will be held on the night of Saturday 18/11/2023 (10:00 local time, 07:00…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 306512
• Published on 16/11/23 at 14:20
©  AS Monaco FC
AS Monaco FC: "We don't want to be seen exclusively through football" (Thibaut Chatelard)

"Through its partnership with APM Monaco (jeweller) - main shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) in 2023-24 - the club will strengthen its positioning as a lifestyle/fashion brand. We don't want to be seen exclusively through the prism of football. We want to be connected to everything…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 306473
• Published on 16/11/23 at 11:10
©  BWT Alpine F1 Team
Alpine F1 Team: activations with Kappa & Palace (streetwear) ahead of the Las Vegas Grand Prix

French team BWT Alpine F1 Team (Formula 1) and its equipment supplier Kappa have teamed up with British streetwear and skateboard brand Palace to unveil a number of activations ahead of the Formula 1 Grand Prix in Las Vegas (Nevada, USA, 16-18/11/2023) on 13/11/2023. The collaboration between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 306401
• Published on 16/11/23 at 08:40
©  SponsorUnited
USA: $6.7bn in sponsorship revenue generated by the franchises of the 5 major leagues in 2023

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated over $6.7bn (€6.2bn) in sponsorship revenue during the 2023 financial year, according to a study by the American agency SponsorUnited published on 08/11/2023. This figure represents an increase of 17.5…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 306381
• Published on 15/11/23 at 16:00