Sponsors & Partners: archives January, 2024 (page 3/6)

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©  DFL

DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on
©  Brand Finance

Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on
©  AC Milan

Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on
©  Samba Digital

Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on
©  Bayer 04 Leverkusen

Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on
©  RFEF

Spain: Seat (car manufacturer) extends Copa del Rey & Copa del Reina partnerships with the RFEF

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (RFEF) as official partner of the Copa del Rey (men's) and Copa del Reina (women's) for the 2023-24 season, announced the body on 15/01/2024. The group based in Martorell (in the province of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 312222
• Published on
©  Six Nations Rugby

Six Nations Rugby: IHG Hotels & Resorts 4th partner of the Men's & Women's 6 Nations from 2024

IHG Hotels & Resorts, the English hotel group, is to become an "official hotel partner" of the Men's and Women's 6 Nations Tournaments from 2024 as part of a "long-term partnership," announced Six Nations Rugby on 15/01/2024. The Denham-based company will activate its partnership for the first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 312088
• Published on
©  Samsung

Paris 2024/IOC: skateboarding, surfing, breaking & climbing highlighted by Samsung's athlete team

Samsung Electronics, a South Korean electronics group, has activated its partnership with the IOC and presented a brand campaign centred around its Samsung Galaxy range of smartphones on 11/01/2024. The brand campaign is based on the slogan "Open Always Wins". "The message articulates…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 312070
• Published on
©  D.R.

Formula 1: Emily Prazer promoted to chief commercial officer of Formula One Management

Emily Prazer has been promoted to chief commercial officer (CCO) of Formula One Management, she announced on her LinkedIn account on 13/01/2024. Prazer has held the same position since May 2022 at Formula 1 Las Vegas Grand Prix, the group entity responsible for marketing the Las Vegas Grand…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 312034
• Published on
©  Webedia

France/esports: Orange adds the LFL (League of Legends) to its sponsorship portfolio

Orange, a French telecommunications operator, has become an official supplier (2nd level) of the Ligue Française de League of Legends (LFL) for the 2024 season, announced Webedia on 12/01/2024. Orange is thus strengthening its position in French esports. The Paris-based company is a major…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 311939
• Published on