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©  Two Circles
Agencies: Two Circles acquires sports marketing content creation studio Let It Fly Media

UK marketing research agency Two Circles has acquired US sports marketing content creation studio Let It Fly Media, announced both parties on 13/03/2024. "The move enhances Two Circles' global capabilities, supported by Let It Fly Media's expertise in creating high-quality, impactful sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Investment - Shareholding, …
• Article # 318778
• Published on 19/03/24 at 08:40
©  Nike
Nike/FFF: home & away shirts shared by the French national teams (men's, women's, U21) in 2024

The Fédération Française de Football and its equipment supplier Nike have unveiled two shirts (home and away) for the men's, women's and U21 French teams for "the world's biggest competitions" in 2024, including the men's Euro (organised in Germany from 14/06 to 14/07/2024), on 18/03/2024. "In…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 318653
• Published on 18/03/24 at 11:30
©  D.R.
Under Armour: Kevin Plank, founder of the brand, to become CEO from 01/04/2024

Kevin Plank, founder of Under Armour, will once again become CEO with effect from 01/04/2024, announced the American equipment manufacturer on 13/03/2024. Plank succeeds Stephanie Linnartz, who has held the position since 27/02/2023. She will remain an "advisor" to the company until…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 318616
• Published on 18/03/24 at 08:40
©  D.R.
Weekly News Extra (11-15/03/2024)

• Manchester United FC (Premier League) posted record revenues of £225.8m for the second quarter of the 2023-24 financial year (from 01/10/2023 to 31/12/2023), compared with £167.3m for the same period a year earlier. • Amélie Oudéa-Castéra, France's Minister for Sport and the Olympic and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 318584
• Published on 15/03/24 at 17:10
©  NWSL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 318497
• Published on 15/03/24 at 10:40
©  D.R.
adidas: a turnover of €21.427bn (-5%) & a net loss of €75m in 2023

adidas AG posted a turnover of €21.427bn for the financial year 2023 (01/01 to 31/12/2023), down 5% on 2022 (but stable taking into account currency effects), announced the German equipment manufacturer on 13/03/2024. • The group posted an operating profit of €268m, "almost €1bn better than…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Finance, …
• Article # 318377
• Published on 14/03/24 at 15:00
©  Olympique de Marseille
Olympique de Marseille: OMNES Education (INSEEC) official supplier from 2024

The French private higher education group OMNES Education has become an official supplier (4th level) of Olympique de Marseille (Ligue 1 Uber Eats), announced the club on 13/03/2024. The partnership is being activated by the group via its INSEEC business school, which will open a campus in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 318251
• Published on 13/03/24 at 16:50
©  PIF
Tennis: a $2bn offer from the Saudi Public Investment Fund to merge the ATP & WTA circuits (press)

Saudi Arabia's Public Investment Fund (PIF) has reportedly made a bid to merge the ATP Tour and WTA Tour international tennis circuits for $2bn (€1.83bn), according to the British daily The Telegraph on 12/03/2024. The new mixed circuit could be called the PIF Tour. • This investment, divided…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 318228
• Published on 13/03/24 at 15:45
©  CA Osasuna
CA Osasuna: Kosner (air conditioning) extends as main shirt sponsor for 2024-2026

Kosner, a Spanish air conditioning brand, has extended as the main shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for an additional two seasons (2024-2026), announced the club on 12/03/2024. The brand has been displayed on the front of the Basque club's shirts since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318144
• Published on 13/03/24 at 10:15
©  Decathlon
Decathlon: a new logo, simplified brand portfolio & new corporate strategy

Decathlon has unveiled its new mission statement, "Move People Through the Wonders of Sport", as well as a new logo, visual identity and associated brand strategy, announced the "international, multi-specialist sports brand" on 12/03/2024. This strategy is organised around four main areas: …
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners
• Article # 318082
• Published on 12/03/24 at 16:35