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©  Le Havre AC
Ligue 1 Uber Eats: Captain Corsaire (clothing) official tailor of Le Havre AC from 2024

French clothing brand Captain Corsaire has become the official tailor of Le Havre AC (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 11/03/2024. As part of the agreement, the Normandy-based (FRA) brand will supply the club's "players, staff and employees" with the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318022
• Published on 12/03/24 at 13:00
©  Bayer 04 Leverkusen
Bundesliga: new location-based advertising technology tested by Bayer Leverkusen

Bayer 04 Leverkusen is the first Bundesliga club to receive permission from the Deutsche Fußball Liga to experiment with "parallel ads", a location-based advertising technology developed by the sports infrastructure, technology and media rights company TGI Sport, announced the club on 07/03/2024…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 317952
• Published on 11/03/24 at 17:30
©  D.R.
Web3: agreement between Sportian & StadioPlus to develop new monetisation strategies

Sportian, a joint venture between LALIGA and digital transition consultancy Globant, and StadioPlus, a company specialised in gaming and Web3, have entered into a strategic partnership "to enrich both company's respective offerings and help sports organisations combine digital product creation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 317934
• Published on 11/03/24 at 15:35
©  Formula One Group
Formula 1: Audi to acquire 100% of Sauber and will enter in 2026, Andreas Seidl named team CEO

German car manufacturer Audi is to acquire 100% of Sauber Motorsport, the Swiss company that owns the Stake F1 Team Kick Sauber, and will enter Formula 1 as the Audi Formula 1 Team as soon as the new power unit regulations are implemented, i.e. for the 2026 season, announced Formula One Group on…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication
• Article # 317840
• Published on 11/03/24 at 11:30
©  News Tank
Weekly News Extra (04-08/03/2024)

• LALIGA has signed an agreement with U.S. Integrity to strengthen the system of integrity and compliance for its competitions (LALIGA EA Sports and LALIGA Hypermotion), including the possibility of receiving real-time alerts on illegal sports betting. • FC Inter Milan (Serie A TIM) has opened a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 317779
• Published on 08/03/24 at 17:25
©  West Ham United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 317709
• Published on 08/03/24 at 13:40
©  Oracle Red Bull Racing
Formula 1: Castore extends as equipment supplier of Oracle Red Bull Racing beyond 2024 ($200m)

British brand Castore has extended its partnership with Oracle Red Bull Racing as part of a "multi-year agreement" beyond the 2024 season, announced the Austrian Formula 1 team on 05/03/2024. The total value of the agreement, the duration of which was not disclosed, is $200m (€183.5m). The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 317533
• Published on 07/03/24 at 11:30
©  NTF
News Tank Football: elections, appointments & departures recorded in February 2024

• Thierry Hubac, head of media relations at RC Strasbourg Alsace (Ligue 1 Uber Eats) from July 2022 to January 2024, has been appointed director of communications at AJ Auxerre (Ligue 2 BKT), announced Hubac himself via LinkedIn, on 05/02/2024. • Julie Legrand Haverkamp (43) has been appointed…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 317473
• Published on 07/03/24 at 08:40
©  Formula One Group
Formula 1: McDonald's (fast food chain) regional partner of Formula One Group in Latin America

American fast-food chain McDonald’s has become a regional partner of Formula One Group in Latin America as part of a multi-year agreement from 2024, announced the governing body on 05/03/2024, three days after the first Grand Prix of the season (in Bahrain on 02/03). This is F1's first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317441
• Published on 06/03/24 at 16:30
©  ATP
Tennis: Infosys (technology) extends as a partner of the ATP for three years (2024-2026)

Infosys, an Indian company specialised in the provision of IT services, has extended its status as a "gold partner" (3rd level) of the Association of Tennis Professionals for a further three years (2024-2026), announced the two parties on 06/03/2024. Infosys and ATP have been in partnership since…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317425
• Published on 06/03/24 at 16:00