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©  DFL
DFL: Mondelēz International (confectionery) extends partnership with the Bundesliga & 2.Bundesliga

American confectionery manufacturer Mondelēz International has extended as an official partner of the Bundesliga and 2.Bundesliga, announced Deutsche Fußball Liga GmbH on 06/03/2024. The two parties have been associated since 01/01/2021, and the agreement was negotiated by Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317377
• Published on 06/03/24 at 15:20
©  D.R.
LFP: McDonald's (fast food), a candidate to replace Uber Eats as title sponsor of Ligue 1 (press)

American fast-food chain McDonald’s is set to take over from the food delivery application Uber Eats as title sponsor of Ligue 1, according to information from RMC Sport on 05/03/2024. The French championship would thus take the name "McDonald's Ligue 1" for three seasons (2024-2027). The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317356
• Published on 06/03/24 at 10:40
©  Liverpool FC
Liverpool FC: initiative to recreate the atmosphere at Anfield for fans in China & Hong Kong

Liverpool FC (Premier League) has signed an agreement with property developer Swire Properties to offer an "immersive experience" aimed at recreating the atmosphere at Anfield (Liverpool, ENG) for the club's supporters in China and Hong Kong, announced the club on 05/03/2024. As part of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, International development, Marketing - Communication
• Article # 317344
• Published on 06/03/24 at 10:00
©  SportEasy
Panini: cards featuring French amateur footballers in collaboration with the SportEasy app

SportEasy, a web and mobile solution that supports amateur clubs in their management, and Panini, an Italian manufacturer of collectible cards and stickers, are rolling out the "Panini Match Star" initiative, which allows French amateur football players to win giant Panini cards bearing their…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 317320
• Published on 06/03/24 at 08:40
©  @D.R
Bundesliga: partnership with the BigHit (scouting app) to find talented young players in India

Bundesliga International has entered into a partnership with BigHit, a youth scouting app in India, "to identify the best talent across the Indian subcontinent," announced the entity responsible for promoting the German league abroad on 01/03/2024. This initiative, entitled "Bundesliga Dream…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International development, Authorities, Game - pitch, …
• Article # 317282
• Published on 05/03/24 at 16:45
©  AC Monza
AC Monza: MSC Cruises & Simmenthal main partners until the end of the 2023-24 season

Simmenthal, a canned meat brand owned by the Italian retail group Bolton, has become a main partner of AC Monza (Serie A TIM) until the end of the 2023-24 season, announced the club on 02/03/2024. The Italian group is a second-level partner in the Lombardy club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 317172
• Published on 05/03/24 at 10:40
©  FFF / Volkswagen
FFF/Volkswagen: launch of a programme to promote sustainable mobility for amateur clubs in France

Volkswagen, a major partner (1st level) of the Fédération Française de Football (FFF), has activated its partnership with the body and launched the "Electric Club by Volkswagen ID" programme to "bring sustainable mobility solutions to amateur clubs," announced the German car manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Social Responsibility
• Article # 317120
• Published on 04/03/24 at 16:35
©  Real Madrid CF
LALIGA EA Sports: Abbott (nutrition) extends as a global partner of Real Madrid CF until 2027

Abbott, an American pharmaceutical company and global partner of Real Madrid CF (LALIGA EA Sports) for the 2021-2024 cycle, has extended its collaboration with the club until 2026-27, announced the two parties on 04/03/2024. Abbot retains the title of "health sciences and nutrition partner" of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners
• Article # 317115
• Published on 04/03/24 at 16:00
©  NTF
News Tank Football: interviews published in February 2024

• "My view of football is not as a sport, but rather as a cultural phenomenon that expands beyond what's happening on the pitch. Sometimes it's more entertainment, sometimes it's a source of identity. We're doing so many things as a club because we understand ourselves sort of like a community…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 317015
• Published on 04/03/24 at 09:20
©  News Tank
Weekly News Extra (26/02-01/03/2024)

• The American bank Chase has become an official partner of the English (The FA), Irish (FAI), Welsh (FAW) and Scottish (Scottish FA) football associations for four years (2024-2027), on 28/02/2024. • Herbert Hainer, president of FC Bayern Munich (Bundesliga), has been reappointed chairman of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 316943
• Published on 01/03/24 at 16:10