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©  LALIGA
LALIGA: partnership with IMC Toys to create a football game for children

LALIGA has entered into a partnership with IMC Toys, a Spanish company specialised in children's toys, to create the "Turbo Champs LALIGA" game, announced the Spanish governing body on 26/09/2024. "Turbo Champs LALIGA invites children to recreate epic matches of their favourite LALIGA teams…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Sponsors - Partners, …
• Article # 339289
• Published on 30/09/24 at 16:50
©  Real Madrid CF
LALIGA EA Sports: Linglong Tire (tyres, CHN) global partner of Real Madrid CF from 2024-25

Chinese tyre manufacturer Linglong Tire has become a global partner of Real Madrid CF (LALIGA EA Sports) from the 2024-25 season, announced the club on 27/09/2024. The Chinese group now ranks third in the Madrid club's sponsorship hierarchy alongside 15 other brands. As part of this agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 339266
• Published on 30/09/24 at 15:50
©  D.R.
United Kingdom: legal proceedings brought by the Gambling Commission against Sorare (NFTs)

Sorare, a French start-up specialised in NFTs featuring players and fantasy leagues, has been charged by the UK Gambling Commission with breaching UK law by offering gambling-like services without the necessary licence, according to the body on 26/09/2024. A hearing is scheduled to take place…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Judicial, …
• Article # 339250
• Published on 30/09/24 at 15:00
©  D.R.
Weekly News Extra (23-27/09/2024)

• The DFB has launched, with the support of the German Ministry of the Economy and Climate Action, a call for projects from amateur clubs, which have until 08/11/2024 to submit their ideas for climate protection and ecological sustainability initiatives. • 1. FC Köln (2.Bundesliga) ended the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 339139
• Published on 27/09/24 at 18:35
©  Two Circles
Agencies: Otro Capital & Bolt Ventures (USA) invest in Two Circles

US funds Otro Capital and Bolt Ventures, the family office of David Blitzer, co-owner of the Philadelphia 76ers (NBA) and the New Jersey Devils (NHL) and also a minority shareholder in Crystal Palace (Premier League), have made a "strategic investment" in the UK market research agency Two Circles…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Investment - Shareholding, …
• Article # 339071
• Published on 27/09/24 at 15:00
©  Hellas Verona FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 339067
• Published on 27/09/24 at 13:00
©  Chiliz Group
Chiliz Group: launch of Chiliz Sports, "to foster business opportunities between sport & technology"

Chiliz Group, a Maltese company specialised in cryptocurrencies and owner of the blockchain-based platform Socios.com, has launched "Chiliz Sports", an independent division of the group that bills itself as a consultancy/marketing agency dedicated to players in the tech and sports sectors…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Sponsors - Partners, …
• Article # 338961
• Published on 26/09/24 at 16:40
©  D.R.
Puma: partnership with Google Cloud expanded to improve e-commerce experience using AI

Puma and the US cloud computing platform Google Cloud are strengthening their strategic partnership to improve the shopping experience on the German equipment manufacturer's online shop, announced the two organisations on 24/09/2024. • As part of the agreement, Google Cloud will provide the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 338957
• Published on 26/09/24 at 16:25
©  Toyota
IOC: Toyota (automotive manufacturer) will not renew its "Top" global partnership after 2024

Car manufacturer Toyota will not be renewing its global partnership with the International Olympic Committee, which expires at the end of 2024, announced Akio Toyoda, CEO of the Japanese group, on 26/09/2024. However, the company "will continue to support athletes," confirmed Toyoda. In 2015…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 338942
• Published on 26/09/24 at 16:00
©  Arsenal FC
Premier League: ComAve (e-commerce) official partner of Arsenal FC from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become an official partner (2nd level) of Arsenal FC (Premier League) under a "multi-year" agreement from the 2024-25 season, announced the club on 26/09/2024. Under the terms of the partnership, the group will provide supporters of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 338938
• Published on 26/09/24 at 15:20