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LALIGA: "the most prominent brand on social media in Spain" (Social Media Brand Observatory 2024)

"LALIGA has been recognised the most prominent brand on social media in Spain, according to the 2024 Social Media Brand Observatory presented on Wednesday (25/09/2024) by IAB Spain, the association for advertising, marketing, and digital communication in Spain," announced the Spanish league the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 338909
• Published on 26/09/24 at 13:40
©  FIFA
FIFA: Verizon (telecoms) sponsor of the 2026 World Cup & supporter of the Women's World Cup 2027

The American telecommunications operator Verizon has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and an official supporter of the Women's World Cup 2027 (in Brazil), announced the International Federation on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 338683
• Published on 25/09/24 at 09:20
©  LALIGA
LALIGA: agreement with TW Events (agency) to encourage foreign fans to experience matches in Spain

LALIGA has entered into a partnership with the TW Events agency, entrusting it with the marketing of travel and hospitality packages in order to "attract foreign fans" to LALIGA EA Sports and LALIGA Hypermotion stadiums, announced the Spanish professional league on 24/09/2024. As part of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Professional leagues, …
• Article # 338636
• Published on 24/09/24 at 16:45
©  Real Madrid CF
LALIGA EA Sports: Sanitas (health insurance) renews partnership with Real Madrid until 2026-27

Spanish healthcare services and insurance company Sanitas has renewed as a regional partner (4th level) of Real Madrid CF (LALIGA EA Sports) for a further three seasons, covering the 2024-2027 cycle, announced the club on 23/09/2024. The brand, which ranks fourth in the Spanish club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 338599
• Published on 24/09/24 at 13:40
©  Paris Saint-Germain
Ligue 1 McDonald's: Snipes (streetwear) back shirt sponsor of Paris Saint-Germain (2024-2027)

German streetwear and sneaker retailer Snipes has become a premium partner (2nd level) and back shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 23/09/2024. The Parisian club had not displayed any branding in this sponsorship space…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 338419
• Published on 23/09/24 at 15:20
©  WPLL
Women's football: Barclays renews as title sponsor of England's top 2 divisions for 2025-2028 & £45m

Barclays, a British bank, has extended as the title sponsor of England's top two women's football divisions, the Barclays Women's Super League and the Barclays Women's Championship, for a further three seasons (2025-2028), announced Women's Professional Leagues Limited, the independent company…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 338400
• Published on 23/09/24 at 13:40
©  D.R.
Weekly News Extra (16-20/09/2024)

• American Steve Pagliuca, co-owner of Boston Celtics (NBA) and Atalanta BC (Serie A Enilive), is in talks to buy Red Star FC (Ligue 2 BKT), according to US business media Bloomberg. • LFP Media has produced a 10-minute documentary on Liam Rosenior, head coach of RC Strasbourg Alsace (Ligue 1…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Agencies, …
• Article # 338266
• Published on 20/09/24 at 16:55
©  D.R.
Nike: Elliott Hill, former president of consumer & marketplace, to replace John Donahoe as CEO

American Elliott Hill, former director of consumer and marketplace at Nike before his retirement in 2020, is to rejoin the group to become CEO, announced the American equipment manufacturer on 19/09/2024. Hill will take up his post on 14/10/2024, replacing John Donahoe, who will remain an advisor…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 338263
• Published on 20/09/24 at 16:15
©  Athletic Club
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 338245
• Published on 20/09/24 at 15:50
©  D.R.
Tennis: 3 sponsors & 14 suppliers for the 2024 Laver Cup in Berlin (GER) from 20 to 22/09/2024

The Laver Cup 2024, a tennis exhibition tournament organised by the Team 8 management agency (founded by Swiss tennis player Roger Federer and his agent Tony Godsick), has 17 partners, including three sponsors and 14 official suppliers, as the competition gets underway at the Uber Arena (15,000…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Rights Acquisitions, …
• Article # 338202
• Published on 20/09/24 at 15:20