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©  Iliad
Ligue 1: Free official partner of Paris SG, Olympique de Marseille & Olympique Lyonnais from 2024-25

Free (Iliad Group) has become an official partner (3rd tier) of Paris Saint-Germain, Olympique de Marseille and Olympique Lyonnais (McDonald's Ligue 1) from the 2024-25 season, the French telecoms operator announced on 20/09/2024. As part of the agreement, the group will offer "exclusive…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 338214
• Published on 20/09/24 at 13:40
©  AC Milan
AC Milan: TIM (telecoms), former Serie A title sponsor becomes a premium partner from 2024-25

Italian telecommunications operator Telecom Italia (TIM) has become a premium partner of AC Milan (Serie A Enilive) from the 2024-25 season, announced the club on 19/09/2024. As part of the agreement, the brand will rank second in the Milanese club's sponsorship hierarchy alongside six other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338170
• Published on 20/09/24 at 10:00
©  UEFA
UEFA: Qatar Airways to sponsor the Champions League for two rights cycles (2024-2030, €500m)

Qatari airline Qatar Airways has become an official sponsor of the UEFA Champions League for six seasons (2024-2030), i.e. over two rights cycles, announced UEFA on 19/09/2024. The agreement, which also covers the Youth League, the Futsal Champions League and the European Super Cup, is worth a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 338131
• Published on 19/09/24 at 16:25
©  LALIGA
LALIGA: partnership with the social network TikTok to "promote innovation in sports content"

LALIGA and the social network TikTok, owned by the Chinese group ByteDance, have entered into a partnership "to promote innovation in sports content," announced the two parties on 19/09/2024. "As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 338101
• Published on 19/09/24 at 15:20
©  Borussia Dortmund
Borussia Dortmund: Pluto TV becomes a sleeve sponsor for European, German & Club World Cups

Pluto TV, a streaming platform belonging to the American conglomerate Paramount Global, has become a sleeve sponsor of Borussia Dortmund (Bundesliga) for the 2024-25 editions of the Champions League and German Cup (DFB-Pokal), as well as for the 2025 Club World Cup (in the United States from 15/06…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338085
• Published on 19/09/24 at 14:30
©  Toulouse FC
Toulouse FC: Newrest (catering) extends as back shirt sponsor for 2024-25

Newrest, a company specialised in multi-sector catering, will continue as an official partner (2nd tier) and back shirt sponsor of Toulouse FC (Ligue 1 McDonald's) for the 2024-25 season, announced the French club on 15/09/2024. Under this renewed agreement, in force since 2007, "Newrest will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 337843
• Published on 18/09/24 at 08:40
©  Lega Serie A
Italy: Socios.com (crypto) extends as official partner of Lega Serie A from 2024-25

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as an official partner of Lega Serie A from 2024-25, announced the Italian professional league on 17/09/2024. The two parties have been linked since 2021. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 337790
• Published on 17/09/24 at 16:00
©  DAZN / Bitpanda
DAZN: Bitpanda (trading) becomes a partner of the OTT platform in France, Italy & the DACH region

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the OTT platform DAZN for France, Italy, Germany, Austria and Switzerland, announced the two parties on 17/09/2024. "This alliance includes far-reaching advertising placements and media presence at major…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 337780
• Published on 17/09/24 at 13:40
©  UEFA Champions League / X
UEFA European Cups: the 2024-25 season kicks off with new format

A total of 108 European clubs are taking part in the new league phase of the UEFA European Cups, with 36 teams competing in each of the three competitions. The Champions League is the first to roll out the new format, with a week dedicated exclusively to it, from Tuesday 17 to Thursday 19/09/2024…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 337693
• Published on 17/09/24 at 10:55
©  adidas
UEFA: adidas extends as the official match ball supplier for the Champions League (2024-2027 cycle)

adidas has extended as the official supplier of match balls for the UEFA Champions League for a further three seasons (2024-2027), announced UEFA on 16/09/2024. "The three-year agreement covers the right to supply the official match balls for the Champions League fixtures from the play-offs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Authorities, …
• Article # 337575
• Published on 16/09/24 at 11:05