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©  Euroleague Basketball
Basketball: Visa (payment solutions, USA) official partner of the Euroleague until 2026-27

Visa, an American group specialised in payment solutions, has become an official partner of Euroleague Basketball (Turkish Airlines EuroLeague and the BKT EuroCup) for three seasons (2024-2027), announced the two parties on 19/11/2024. The American group will become the third-largest sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 344962
• Published on 20/11/24 at 16:55
©  Vredestein
Ligue 1 McDonald's: Vredestein (tyres) sleeve sponsor of AS Monaco FC for 2024-25

Dutch tyre brand Vredestein has become the sleeve sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the two parties on 20/11/2024. As part of the agreement, in addition to its presence on AS Monaco's shirt, the subsidiary of the Indian group Apollo Tyres will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 345045
• Published on 20/11/24 at 16:00
©  D.R.
7-a-side football: 1st Kings World Cup Nations final at the Allianz Stadium in Turin on 12/01/2025

The final of the first Kings World Cup Nations, a competition bringing together international 7-a-side football teams, will take place at the Allianz Stadium (Turin, ITA) home of Juventus FC (Serie A Enilive), announced the two entities on 18/11/2024. The competition, organised by the Kings…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 345040
• Published on 20/11/24 at 14:30
©  US Soccer
USA: Henkel (chemical products) signs "multi-year" strategic partnership with US Soccer

Henkel, a German manufacturer of domestic chemical products, has become a strategic partner of US Soccer as part of a "multi-year partnership" from 2024-25, announced the American federation on 18/11/2024. As part of the agreement, Henkel will become "the presenting partner of US Soccer's Young…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Federations, Employment - training, …
• Article # 344987
• Published on 20/11/24 at 13:40
©  D.R.
Weekly News Extra (11-15/11/2024)

• The World Leagues Association has announced the launch of a new "League Development Programme" which consists of "a tailored audit, benchmarking and strategic planning process to help leagues of all sizes and ambitions with their development." • Premier League clubs Arsenal FC, Liverpool FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 344554
• Published on 15/11/24 at 16:35
©  Netflix
The Jake Paul-Mike Tyson boxing match, the latest step in Netflix's sports entertainment strategy

Netflix will broadcast live and exclusively the boxing match between professional boxer and influencer Jake Paul (USA, 27) and former professional boxer Mike Tyson (USA, 58) on Friday 15/11/2024. The fight, originally scheduled for 20/07/2024 and postponed after Mike Tyson withdrew for medical…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Agencies, …
• Article # 344521
• Published on 15/11/24 at 13:40
©  RC Lens
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 344491
• Published on 15/11/24 at 13:00
©  FIFA
FIFA: Club World Cup trophy designed by Tiffany & Co (LVMH, jewellery)

The FIFA Club World Cup trophy has been created in collaboration with Tiffany & Co, an American jewellery company belonging to the French group LVMH Moët Hennessy Louis Vuitton, announced the world body, which unveiled the trophy on 14/11/2024. The trophy will be awarded to the winner of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Game - pitch, …
• Article # 344456
• Published on 15/11/24 at 10:00
©  Sevilla FC
LALIGA EA Sports: Midea (air conditioning) main shirt sponsor of Sevilla FC until the end of 2025-26

The Spanish group Frigicoll, via the Chinese air conditioning brand Midea, which it distributes in Spain and France, has become the main shirt sponsor of Sevilla FC (LALIGA EA Sports) until the end of the 2025-26 season, announced the club on 14/11/2024. Sevilla FC had been without a brand name…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 344387
• Published on 14/11/24 at 16:10
©  The Seventh House
The Seventh House: Julien Dupont to lead the agency's new sports marketing division

Julien Dupont has been appointed associate director of The Seventh House's newly-created sports and entertainment marketing subsidiary, effective since 12/11/2024. "Two and a half years after its creation, the agency, which now works for around fifteen clients (Système-U, Peugeot, Royal Canin…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, France
• Article # 344193
• Published on 13/11/24 at 15:20