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©  D.R.
IOC: JPMorganChase (USA) first-ever global banking partner of the Olympic Games until 2030

The American bank JPMorganChase has become the "first-ever global banking partner of the Olympic Games" up to and including the 2030 French Alps Games, the International Olympic Committee announced on 28/04/2026. Under this agreement, JPMorganChase will cover the "asset and wealth management…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, International authorities, …
• Article # 439491
• Published on 28/04/26 at 18:35
©  Deutscher Fussball Bund
Germany: Google (technology) expands DFB collaboration to sponsor the men’s national team from 2026

The American technology services company Google has expanded its collaboration with the Deutscher Fussball Bund to become an official sponsor of the German men's national team from 2026, the DFB announced on 28/04/2026. The American group has been an official partner of the women's national…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 439463
• Published on 28/04/26 at 16:00
©  Chelsea FC
Premier League: Moët Hennessy (champagne, LVMH) official supplier of Chelsea FC from the 2025-26 season

Moët Hennessy, the wine and spirits division of the LVMH Group, has become an official supplier of Chelsea FC (Premier League) under a multi-year agreement starting from the 2025-26 season, the club announced on 28/04/2026. The partnership only covers the men's team. "Through the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439422
• Published on 28/04/26 at 14:00
©     D.R.
Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026. The Italian side has brought in the sports and entertainment agency Elevate "to assist in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439386
• Published on 28/04/26 at 11:05
©  US Soccer
US Soccer: Oura (smart ring) "official wearable" of the US national teams to enhance sporting performance

Oura, a Finnish health technology company, has become an official sponsor of US Soccer under a "long-term partnership" beginning in 2026, the body announced on 22/04/2026. This announcement comes ahead of the kick-off of the 2026 World Cup, which will be hosted by the United States (alongside…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 439377
• Published on 28/04/26 at 10:12
©  Lay's
2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries

Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026. "70% of Americans say they bring Lay's when gathering to watch a big game or…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 439315
• Published on 27/04/26 at 17:00
©  adidas
TCS London Marathon 2026: Kenyan Sabastian Sawe breaks two-hour barrier (1h59’30), adidas highlighted

adidas celebrates the records set at the TCS London Marathon 2026 (GBR) by athletes competing in the German brand’s shoes, starting with Kenyan Sabastian Sawe, who won the race by setting a new world record over 42.195 kilometres in 1 hour 59 minutes and 30 seconds on 26/04/2026. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Activation, Marketing - Communication
• Article # 439279
• Published on 27/04/26 at 15:00
©  News Tank
Weekly News Extra (20-24/04/2026)

• FIFA puts new tickets for the 2026 World Cup on sale on 22/04 as part of the last-minute sales phase, with tickets available for all 104 matches on a "first-come, first-served" basis. • Club Atletico Osasuna (LALIGA EA Sports) posted a net profit of €581,746 as of 31/12/2025 (first half of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 439129
• Published on 24/04/26 at 18:00
©  FC Barcelona
LALIGA EA Sports: WhiteBit (crypto) extends as official partner of FC Barcelona until 2029-30

WhiteBit, a Ukrainian cryptocurrency trading platform, has extended as official partner (2nd level) of FC Barcelona (LALIGA EA Sports) until the 2029-30 season, the club announced on 24/04/2026. The agreement covers the men's team, women's team (Liga F Moeve), basketball section (Liga ACB) and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439172
• Published on 24/04/26 at 17:00
©  Toulouse FC
Ligue 1 McDonald's: Corpay (payment solutions) official supplier of Toulouse FC from 2025-26

Corpay, an American payment solutions company, has become an official supplier of Toulouse FC (Ligue 1 McDonald's) for several seasons from 2025-26, the club announced on 23/04/2026. The American group ranks third in the French club's sponsorship hierarchy, alongside McDonald’s (fast food) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439137
• Published on 24/04/26 at 14:30