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©  olweb.fr
Ligue 1: Groupama (insurance) becomes naming partner of the Olympique Lyonnais training centre

The insurance company, Groupama Rhône-Alpes Auvergne extended its partnership with Olympique Lyonnais (Ligue 1) and become the naming rights partner of the club's training centre, which will be known as the Groupama OL Training Centre, announced the two parties on 30/05/2016. Groupama Rhône-Alpes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 70229
• Published on 31/05/16 at 15:45
©  Luigi de Siervo et Marco Bogarelli
Wanda SH: M. Bogarelli appointed strategic director, and L. de Siervo named CEO of Infront Italy

The Italian Marco Bogarelli has been appointed the strategic director of Wanda Sports Holding, the structure which includes the agency Infront Sports & Media, WTC (World Triathlon Corporation) and Wanda Sports China, on 27/05/2016. He also continues as the president of the marketing and media…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Rights Acquisitions, …
• Article # 70200
• Published on 31/05/16 at 11:54
©  Juventus
Serie A: Samsung (electronics) extends deal as an official partner of Juventus until 2019

The Korean group Samsung Electronics has extended its official partnership with Juventus (Serie A TIM) for three years, until the end of the 2018-19 season, on 25/05/2016. Samsung has been linked to Juventus since 2013-14.“The standout technological research towards young people and recent…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70198
• Published on 31/05/16 at 11:20
©  DFB
DFB: Commerzbank extends its two-year partnership with the German Federation (2016-2018)

The German company Commerzbank has extended its deal as a premium partner of the DFB for two seasons, announced the German Federation on 23/05/2016. The partnership, which was scheduled to end in 2015-16, was extended until the end of the 2017-18 fiscal year. Commerzbank also became a main partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 70039
• Published on 30/05/16 at 09:30
Ligue 1: Aroma Servagroupe and Celtic to be EA Guingamp main shirt sponsors for the 2016-2018 period

"Servagroupe will appear on the home shirts and Aroma Celtic on the away shirts," announced En Avant de Guingamp (Ligue 1) about its main shirt sponsors until the end of 2017-18, on 14/05/2016.Both Côtes d'Armor regional companies, which replace Celtigel (food company belonging to the Le Graët…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 70016
• Published on 27/05/16 at 13:00
Nubia: Cristiano Ronaldo becomes a global ambassador for the Chinese smartphone manufacturer

The Portuguese international Cristiano Ronaldo (Real Madrid, Liga BBVA) has become a global ambassador for the Chinese smartphone manufacturer Nubia (a subsidiary of Chinese ZTE telecommunications group), announced the company on 20/05/2016. The contract amount could rise, according to Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 70000
• Published on 27/05/16 at 11:00
©  Manchester United
Premier League: Banco Guayaquil becomes the official bank of Manchester United in Ecuador

Banco Guayaquil has become a regional partner of Manchester United FC (Premier League) in Ecuador for an undisclosed duration, on 19/05/2016. The bank, which gets the status of "Official Financial Services Affinity Partner in Ecuador", is the first Ecuadorian sponsor in the history of Man United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69880
• Published on 26/05/16 at 12:55
©  Hisense
Euro 2016: #FeelEverything, new marketing campaign from the global sponsor Hisense (electronics)

The Chinese group Hisense electronics, a global sponsor of Euro 2016, unveiled a new marketing campaign for the competition, marked by the hashtag #FeelEverything, on 20/05/2016. Created by the British marketing and media rights agency CSM Sport & Entertainment, it will be mainly active on social…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 69840
• Published on 25/05/16 at 14:44
Premier League: audiovisual and commercial revenues redistributed to clubs in 2015-16

Premier League: audiovisual and commercial revenues redistributed to clubs in 2015-16
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79858
• Published on 24/05/16 at 17:28
©  PSG
Ligue 1: Indonesian tyre manufacturer Multistrada now an official supplier of Paris Saint-Germain

The Indonesian tyre manufacturer, PT Multistrada Arah Sarana Tbk, has become an official supplier of Paris Saint-Germain (Ligue 1) until the the end of the 2018-19 season (three seasons), announced both parties on 23/05/2016. PT Multistrada Arah Sarana Tbk has obtained visibility on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69722
• Published on 24/05/16 at 14:50