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©  Chelsea FC Nike
Chelsea FC: Nike could become kit supplier for 2017-2027 with deal worth £60m per season (press)

The American sports equipment brand Nike may become the official kit supplier of Chelsea FC (Premier League) from the 2017-18 season, for a period of 10 years (until 2026-27), according to the British newspaper Telegraph Sport and the American media outlet Bloomberg on 17/05/2016. The annual…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69333
• Published on 18/05/16 at 12:59
©  Leicester City FC
Premier League: Leicester City and Puma to renegotiate contract

Leicester City FC, the 2015-16 champions of England, and Puma, the German equipment supplier, are in the process of renegotiating the terms of their partnership, which runs until the end of the 2017-18 season, according to the US economic media magazine Bloomberg, on 12/05/2016. The two parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 69279
• Published on 18/05/16 at 11:31
Digital: adidas launch "GamePlan A", a business lifestyle blog published by its employees

adidas has launched "GamePlan A", a blog published by employees of the German kit supplier which details themes across sports, business and lifestyle, on 10/05/2016. Articles focus on the links between sport and personal development, relationship management at work or the management of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 69270
• Published on 17/05/16 at 17:35
©  borussia.de
Bundesliga: ZTE (smartphones) partners with Borussia Mönchengladbach for two seasons (2016-2018)

ZTE, a Chinese manufacturer of smartphones, has became a co-sponsor of VfL Borussia Mönchengladbach (Bundesliga), which is the second level in the German club's partnership pyramid, for two seasons (2016-2018) on 12/05/2016. ZTE also became the official smartphone of Borussia Monchengladbach. this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69251
• Published on 17/05/16 at 16:50
©  DFL
Germany: Falken Tyres partner of the promotion/relegation matches and the 2016 German Supercup

Falken Tyres, a Japanese brand of tyres belonging to the Sumitomo Rubber Industries group, became the official partner of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga and also between the 2.Bundesliga and the 3.Liga, on 13/05/2016. Falken Tyres also became an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 69222
• Published on 17/05/16 at 13:34
Euro 2016: Carrefour launches Playback Challenge, digital activation of its partnership with the FFF

Carrefour has launched a new activation of its partnership with the FFF for Euro 2016, announced the French retail group on 11/05/2016. The retail chain will launch an application entitled "Playback Challenge" through which fans can record their own video playback of the song "I was made for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 69175
• Published on 16/05/16 at 17:30
©  AS Monaco
Ligue 1: Orezza (water) and KTK (boules) extend their partnerships with AS Monaco until 2021

SAM Lailailai, the group which manages the production and distribution of brands such as the water brand Orezza and the boules brand KTK, has extended its partnership with AS Monaco FC (Ligue 1) for five seasons, until the end of the 2020-21 fiscal year, on 05/11/2016. "The official water brand of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69028
• Published on 13/05/16 at 16:00
©  Chelsea FC
adidas: reducing its number of teams under contract; Chelsea will pay €50m for its early termination

The early termination of its partnership with Chelsea FC (Premier League) "will allow adidas AG to continue to implement its sports sponsorship strategy, as defined in its strategic plan 'Creating the New'. Under this plan, adidas AG will partner with fewer assets on a team level," said the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69017
• Published on 13/05/16 at 13:30
©  adidas Chelsea FC
Premier League: Chelsea FC will terminate its partnership with adidas in June 2017, six years early

Chelsea FC (Premier League) and the German kit supplier Adidas will prematurely terminate their partnership at the end of the 2016-17 season "by mutual consent", six years before the originally planned end of the contract (2022-23), indicated the two parties on 11/05/2016. Adidas has been the kit…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 68970
• Published on 13/05/16 at 10:00
©  sevillafc.es
Sevilla FC: club to wear kit sponsored by Reale Seguros and Andalusia for the Copa del Rey final

Sevilla FC (Liga BBVA) will play the final of the 2015-16 Copa del Rey wearing a special shirt for the occasion (designed by their kit supplie, New Balance), sponsored by the Real Seguros insurance group on the front and the Andalusia region on the back, announced the Spanish club on 09/05/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68907
• Published on 12/05/16 at 12:30