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©  Premier League
Premier League: Carling becomes the official beer of the English Premier League for 2016-2019

The beer brand Carling has become an official partner of the Premier League for the 2016-2019 cycle, on 03/05/2016. The brand was the first title sponsor of the English Premier League from 1993 to 2001 and the title sponsor of the English League Cup (Carling Cup) from 2003 to 2012. Carling…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 68524
• Published on 06/05/16 at 15:30
©  Macron Stoke City FC
Premier League: Italian brand Macron becomes the Stoke City kit supplier from 2016-21 (€3.8m/season)

The Italian group Macron has become the official kit supplier of Stoke City FC (Premier League) for the 2016-2021 period (five seasons), on 03/04/2016. This is the "the biggest kit deal in the club's history," announced Stoke City. The annual amount of the contract is estimated at £3m (€3.8m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 68488
• Published on 06/05/16 at 10:20
©  2016 David M. Benett
Leicester City: manager Claudio Ranieri becomes an ambassador for Swiss watchmaker Tag Heuer

Claudio Ranieri (ITA, 64 years old), manager of Leicester City FC, the 2015-16 Premier League champions, has become an ambassador for the watchmaker Tag Heuer, announced the Swiss brand, on 03/05/2016. "In his first year as manager of Leicester City, Claudio Ranieri has managed to transform the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 68445
• Published on 06/05/16 at 09:30
©  Celtic Glasgow
Scotland: Dafabet (betting) becomes Celtic FC shirt sponsor for the 2016-2020 period, €7.6m per year

Dafabet, the online betting and gaming provider, has expanded its partnership with Celtic FC (2015-16 Ladbrokes Premiership champions) becoming the club's shirt sponsor for the 2016-2020 period, on 02/05/2016. This is the "biggest shirt sponsorship deal in the history of Scottish football," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 68396
• Published on 04/05/16 at 15:45
"Forest Green Rovers, the greenest club in football" (Dale Vince, owner, English 5th div. club)

"I think Forest Green Rovers is a name that is detached from geography in a way that Birmingham City and Swansea City aren’t. That makes it a little bit more mystical, a little bit more magical. You know, ‘Forest Green Rovers, the greenest club in football’," said Dale Vince, the founder of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Finance, Social Responsibility, …
• Article # 62343
• Published on 04/05/16 at 09:30
©  FSHF
Albania: Sigal (insurance) partners the football federation and the first division championship

The Albanian insurance group, Sigal, has become a partner of the FSHF, the Albanian Football Federation, on 28/04/2016. Neither the duration nor the financial details of the agreement were disclosed.Sigal becomes a premium sponsor of the FSHF and the Albanian national team, who have qualified for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 68329
• Published on 03/05/16 at 15:00
©  Telekom
Bundesliga: Bayern Munich and Deutsche Telekom launch the "FCB Mobile" mobile phone package

FC Bayern Munich (Bundesliga) and the German telecommunications operator Deutsche Telekom have launched the "FCB Mobile" mobile phone package, on 29/04/2016. "FCB Mobile gives fans exclusive and personal access to their club," said Peter Opdemom, CEO of Deutsche Telekom. This new range of mobile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68273
• Published on 03/05/16 at 10:29
©  Carrefour Skip The Use
Euro 2016: Carrefour, partner of the FFF, sponsors the "Song of the Supporters of Les Bleus"

The French rock band Skip The Use has recorded the official song for the supporters of the French national team -- a cover of the song "I was made for loving you baby" by the rock group Kiss, and renamed "I was made for lovin' you, my team" -- and whose video was released by the French daily Le…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 68143
• Published on 02/05/16 at 12:34