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Euro 2016: Crédit Agricole launches its 360° campaign in activation of its partnership with the FFF

"France is alive with Euro 2016" is the message of the new 360° campaign launched by Crédit Agricole in activation of its partnership with the FFF, for Euro 2016, announced the French banking group on 20/05/2016.This campaign will take TV form in a 30-second commercial which features players from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 69687
• Published on 23/05/16 at 17:50
©  FC Barcelona
Liga BBVA: Nike extends with FC Barcelona until 2025-26 (€105m for 2016-17, then €155m per year)

The American brand Nike has extended its kit supplier contract with FC Barcelona (Liga BBVA) for "a long time", announced the brand and the club, on 20/05/2016. The previous contract between Nike and Barça was set to expire on 30/06/2018. The kit supplier has been the shirt provider of FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69645
• Published on 23/05/16 at 14:06
©  D.R.
Ligue 1: Umbro succeeds Nike as kit supplier for SM Caen, signing a three year deal (2016-2019)

The English brand Umbro has become the kit supplier of SM Caen (Ligue 1) for three seasons (2016-2019), announced the club at the presentation of its 2020 project, on 19/05/2016. Umbro succeeds the American brand Nike, who spent the 2009-2016 period as the kit supplier to the French club. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69621
• Published on 23/05/16 at 10:14
©  Opel
Bundesliga: Opel (automobile) acquires the naming rights to the Mainz stadium until 2020-21

The German automobile maker Opel (a subsidiary of the US group General Motors) and 1.FSV Mainz 05 (Bundesliga) have formalised their partnership with regards to the naming rights of the stadium, formerly known as the Coface Arena, on 19/05/2016. The stadium (34,000 capacity) will now be known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 69574
• Published on 20/05/16 at 17:30
©  OGC Nice
Ligue 1: Italian company Macron becomes kit supplier of OGC Nice for three seasons (2016-2019)

The Italian group Macron has become the kit supplier for OGC Nice (Ligue 1) for the 2016-2019 period (three seasons), on 19/05/2016. Macron succeeds Qatari brand Burrda (2011-2016), who had replaced the Italian firm Lotto (2007-2011) as the kit supplier for the French club. In France, Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69509
• Published on 20/05/16 at 10:58
©  Eurowings
Bundesliga: Eurowings will be the official airline of Borussia Dortmund from 2016-17

Eurowings, a low cost subsidiary of the German airline group Lufthansa, has become the "champion partner" and the official airline of Borussia Dortmund (Bundesliga) from the 2016-17 season, on 18/05/2016. The duration and the amount of the partnership was not specified. Eurowings gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69477
• Published on 20/05/16 at 09:29
©  Middlesbrough FC
Premier League: adidas extends kit deal with Middlesbrough, promoted in 2016-17, for several seasons

The German sports equipment manufacturer adidas extended its partnership with Middlesbrough FC, who finsished second in the Championship in 2015-16 and earned promotion to the Premier League in 2016-17, on 16/05/2016. adidas has been a partner of the English club since 2009-10. The exact duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69453
• Published on 19/05/16 at 16:49
Philadelphia 76ers: StubHub becomes the first ever jersey sponsor in the NBA (visible from 2017-18)

The Philadelphia 76ers and StubHub, a platform for the resale of tickets for shows and sporting events, signed the first ever jersey sponsorship deal in NBA history, announced the North American basketball league on 16/05/2016. This partnership, only valid for home games, will be effective from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 69464
• Published on 19/05/16 at 16:14
©  FSV Mainz 05
Bundesliga: Opel could get the naming rights for Mainz's stadium from 2016-17 (press)

The German automobile manufacturer Opel (a subsidiary of the US group General Motors) will affix its brand to the stadium of 1.FSV Mainz 05 (Bundesliga) from the 2016-17 season, according to the German media outlet Allgemeine Zeitung on 14/05/2016. The stadium will be known as the Opel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 69406
• Published on 19/05/16 at 11:20
©  eintracht.de
Bundesliga: nine official partners for the 2015-16 promotion/relegation play-offs

Nine companies have become official partners of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga, and also between the 2.Bundesliga and the 3.Liga, announced Lagardère Sports Germany, the exclusive marketing agency for the promotion/relegation play-off matches and the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 69375
• Published on 18/05/16 at 18:30