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©  Foto: Ford/Stark Ford-Werke GmbH
Bundesliga: Ford (automobiles) extends its partnership with 1. FC Köln until 2018-19

The German subsidiary of US automobile manufacturer Ford has extended its deal as an exclusive partner (second level) of 1. FC Köln (Bundesliga) for three seasons, until the end of the 2018-19 fiscal year, announced the club on 06/06/2016. The partnership between the two parties began in 1994, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 70840
• Published on 08/06/16 at 17:59
©  6 Nations
Rugby: Royal Bank of Scotland will not continue as the title sponsor of the Six Nations after 2017

The British banking group the Royal Bank of Scotland (RBS) will not extend its commitment as the title sponsor of the Six Nations rugby tournament after 2017, announced the organisers of the tournament and the bank, on 03/06/2016. RBS has been the naming sponsor of the tournament since the 2003…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 70724
• Published on 07/06/16 at 15:10
©  Orange Vélodrome
Ligue 1: Orange Velodrome, new 10-year (2016-2026) naming rights deal for the Marseille stadium

Orange, the French telecommunications group, has acquired the naming rights for the Velodrome in Marseille (67,000 capacity) for 10 years, on 03/06/2016. The ground, which is home to Olympique de Marseille (Ligue 1), will be called the Orange Velodrome over the 2016-2026 period. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 70677
• Published on 07/06/16 at 11:45
©  Ladbrokes
FA: Ladbrokes to be betting partner of all English national teams and of the FA Cup from 2016-17

Ladbrokes, the British sports betting operator, will become a new partner of the FA on 01/08/2016, announced the English Football Association on 03/06/2016. The "long term" partnership covers the English national teams (men's, women's, youth teams) and the Emirates FA Cup. Ladbrokes succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 70644
• Published on 06/06/16 at 17:00
©  News Tank
The sponsorship programme of Euro 2016

24 national teams, 51 games, 2.5 million spectators, 8 million visitors to the fan-zones, more than 8 billion cumulative viewers in 230 territories around the world, these are some of the record figures expected for Euro 2016, organised in France, and taking place from 10/06 to 10/07/2016. The 15th…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 70534
• Published on 06/06/16 at 16:04
The sponsorship programme of Euro 2016

16 sponsors - 10 global and 6 national - have officially associate their brand with Euro 2016, and activated marketing operations around the event organised by UEFA. These brands will gain visibility on the advertising boards of the 10 stadiums used for the competition, as well as visibility space…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 70535
• Published on 06/06/16 at 11:02
©  NTF
Hisense: "Thanks to Euro 2016, we expect to quadruple our TV sales in France" (Rémy Journé)

"In this context, the opportunity to partner Euro 2016 and UEFA was a no-brainer. The Euro is taking place in 10 cities in France, which is attractive for Hisense because it offers us the opportunity to market ourselves all over France. We want the French to hear the name of Hisense and recognise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums, …
• Article # 70049
• Published on 06/06/16 at 09:15
©  OM
Ligue 1: Orange (telecom) to acquire the naming rights to the Stade Velodrome in Marseille

Orange, the French telecommunications group, will acquire the naming rights to the Stade Velodrome (67,000 capacity) in Marseille (FRA), indicated regional media on 03/06/2016. This information should be made official at a press conference in the presence of Jean-Claude Gaudin, Mayor of Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 70531
• Published on 03/06/16 at 14:49
©  D.R.
Ligue 1: "Sponsorship by trading companies was not illegal" in 2015-16 (Mathieu Ficot, LFP)

"When five Ligue 1 clubs have partnered with these trading platforms, the activity of these companies had a character that was certainly risky, but not illegal at the time in France. The LFP itself had been approached by such companies, but we decided, as an institution, that such a partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 70392
• Published on 02/06/16 at 12:44
Euro 2016: South Korean group Hyundai-Kia hands over the keys of 875 vehicles to UEFA

The South Korean automaker Hyundai-Kia, an official sponsor of Euro 2016, presented the keys of 875 vehicles to UEFA for the competition during a ceremony at Stade de France on 30/05/2016. This fleet of 447 Kia vehicles and 428 Hyundai vehicles is designed to transport match delegates, UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 70361
• Published on 02/06/16 at 09:30