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©  D.R.
England: American distributor Fanatics enters a merchandising partnership with The FA until 2023

Fanatics, an American manufacturer, distributor of licensed sports products, has entered a merchandising partnership with the English Football Association (The FA) for five seasons (2018-2023) on 19/12/2018. "In the unpredictable world of international football, it will allow The FA the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 136334
• Published on 31/12/18 at 10:30
©  D.R.
Serie A TIM: adidas extends as equipment supplier of Juventus FC (2019-2027) for €51m/year (€408m)

The German brand adidas has extended as an equipment supplier and technical partner of Juventus FC (Serie A TIM) and all of its teams, for eight seasons, from 2019-20 until 2026-27, according to the Turin club, on 21/12/2018. As part of the partnership, adidas will pay Juventus a minimum of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 136522
• Published on 27/12/18 at 10:30
©  D.R.
News Tank Football & Sport wishes you happy holidays and a great 2019 sporting year!

Engaged every day to deliver the latest business intelligence, so executives can have "fully-informed decision making", the News Tank team thanks you for your trust and confidence in our platform, and we wish you a happy holiday time and an excellent 2019. • The last daily newsletter of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 136400
• Published on 21/12/18 at 17:00
©  D.R.
Manchester City: Power Horse (energy drinks) regional partner in Africa, Middle East, Turkey

Power Horse, the energy drinks brand of the Power Horse Company (UAE, beverages) has becomes a Regional Official Partner of Manchester City FC (Premier League) in several countries in Africa, the Middle East and Turkey, as part of a multi-year agreement on 18/12/2018. Power Horse has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136333
• Published on 21/12/18 at 14:50
©  D.R.
Bundesliga: FSV Mainz 05 the last club to sign a sleeve sponsor with QQ288 (sports betting)

QQ288, an online casino and betting platform from the Philippine group PAGCOR, has become an official partner and shirt sleeve sponsor of FSV Mainz 05 (Bundesliga) until the end of 2019-20, 18/12/2018. This agreement was negotiated by Infront, the exclusive marketing agency of Mainz 05 (for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 136337
• Published on 21/12/18 at 12:00
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 136365
• Published on 21/12/18 at 10:25
©  D.R.
C.Seifert (DFL), G.Bolle (LaLiga) and D.Quillot (LFP) at Think Football 2019 in Paris on 07/02/2019

News Tank Football is pleased to announce the presence of three great leaders in world football at Think Football 2019, which will take place on Thursday 07/02/2019 in Paris (FRA), at the Eiffel campus of our university partner INSEEC U. Sport. Christian Seifert, CEO of the DFL; Gregory Bolle…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 136186
• Published on 20/12/18 at 15:39
©  D.R.
eSports: Intel (IT) and ESL (eSports event organiser) extend partnership to invest $100m in eSports

Intel Corporation, a US-based computer and electronics company, is extending its partnership with the Electronic Sports League (ESL), an eSports event organiser, to jointly invest $100m (€88.2m) in eSports until 2021, according to the ESL on 12/12/2018. "Over the next three years (2018-2021)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 136198
• Published on 20/12/18 at 14:40
©  D.R.
Premier League: SKOL Brewery (beer brand), regional partner of Arsenal FC in Rwanda for 2018-2021

SKOL Brewery Limited Rwanda, a Rwandan brewery from the Belgian company Unibra, has become a "Regional Beer Partner" of Arsenal FC (Premier League) in Rwanda for a two and a half year period, until the end of the 2020-21 season, on 18/12/2018. The agreement could be extended "into other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136194
• Published on 20/12/18 at 12:20
©  Var Group
Serie A TIM: Var Group (IT services) "exclusive digital partner" of ACF Fiorentina until 2022

Var Group, a subsidiary of the Italian information technology group SeSa S.p.A., has become the "exclusive digital partner" of ACF Fiorentina (Serie A TIM), "for four seasons until June 2022," as part of a "strategic partnership" that will see the company oversee the digital transformation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 136184
• Published on 20/12/18 at 11:40