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©  D.R.
Spain: Iberia (airline) becomes an official sponsor of the RFEF for three seasons until 2021

Iberia, the Spanish airline of the British group International Airlines Group, has become a partner and "official airline of the Real Federacion Espanola de Futbol (RFEF) and its national teams" for three seasons (2018-2021), announced the Spanish Federation on 18/12/2018. Iberia benefits from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 136054
• Published on 18/12/18 at 17:40
©  Hyundai
Hyundai: Olympique Lyonnais agreement "a model partnership" for our other European Top 5 clubs

"The agreement between Olympique Lyonnais (Ligue 1 Conforama) and Hyundai is a model partnership and activation that has enabled the company to leverage its broader commitment at the European level with other clubs, and can serve as their 'Best Case'. This sharing of 'best practices' will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 135586
• Published on 18/12/18 at 16:54
©  CIO
IOC: launch of an olympic store on Tmall (marketplace, China) with TOP partner Alibaba (e-commerce)

The IOC has launched in collaboration with Alibaba, a Chinese group specialised in e-commerce, "the first-ever Olympic store on Tmall, China's largest B2C marketplace for brands and retailers," announced the Committee on 15/12/2018. "The Olympic store on Tmall will offer official products…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 136037
• Published on 18/12/18 at 16:24
©  FIFA
FIFA: Burjeel Hospital (healthcare) becomes a "National Supporter" of the Club World Cup UAE 2018

The Burjeel Hospital, a private tertiary care hospital belonging to the VPS Healthcare Group based in Abu Dhabi (UAE), has become a "National Supporter of the Club World Cup UAE 2018," announced FIFA and the Local Organising Committee (LOC) on 11/12/2018. The competition will is being held in two…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 135994
• Published on 18/12/18 at 12:39
©  Movistar Team
Cycling: Telefonica title sponsor of the Abarca Sports teams (Movistar Team) until 2021

Telefonica, a Spanish telecommunications group, has extended as the title sponsor of the women's and men's Abarca Sports cycling teams, for the next three seasons until "the end of the 2021 season," according to the company on 16/12/2018. The UCI WorldTour team thus retains the name of "Movistar…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 135981
• Published on 18/12/18 at 11:54
©  Team Sky
Cycling: Sky (telecommunications) will no longer be the title sponsor of Team Sky at the end of 2019

The British telecommunications group Sky, will no longer be the owner and title sponsor of Team Sky after the 2019 season, announced the British cycling team on 12/12/2018. Team Sky, which made its debut in the UCI WorldTour in 2010, "will continue to race under a different name if a new backer is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 135924
• Published on 17/12/18 at 17:30
©  D.R.
Ligue 1 Conforama: Yabo Sport (sports betting) becomes AS Monaco FC's first regional partner in Asia

Yabo Sport, a Chinese platform specialised in online entertainment and sports betting, has become AS Monaco FC's first official regional partner in Asia (Ligue 1 Conforama), according to the club on 13/12/2018. Yabo Sport has the status of regional partner, the fifth level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 135810
• Published on 17/12/18 at 11:14
©  D.R.
NBA: The Stars Group (BetStars, PokerStars), 2nd sports betting partner of the league in the USA.

The Stars Group (formerly Amaya Gaming), a Quebec online gaming, casino and sports betting operator, has become an official partner of the National Basketball Association as part of a "multiyear" agreement, on 11/12/2018. This is The Stars Group's first partnership with a professional sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 135802
• Published on 14/12/18 at 17:15
©  D.R.
LFP: partnership with PLEDG (payment solutions) for Coupe de la Ligue BKT matches

The LFP has signed a partnership with the payment solutions company PLEDG, allowing for group ticket purchases for Coupe de la Ligue BKT matches, according to the French Professional Football League, on 13/12/2018. "Thanks to a multi-pay button integrated directly on the payment page of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 135775
• Published on 14/12/18 at 14:55
©  LaLiga_IMG
LaLiga: IMG appointed as "exclusive commercial agency for global sponsorship agreements"

LaLiga has appointed IMG, a global leader in sports, events, media and fashion, as its "exclusive commercial agency for global sponsorship agreements", on 13/12/2018. "The long-term deal will see IMG market packages to attract new global LaLiga partners. IMG and LaLiga will develop innovative…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 135744
• Published on 14/12/18 at 12:29