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©  Nike
eSports: Jian Zihao (CHN), Nike's 1st ambassador, joins advertising campaign alongside LeBron James

Jian 'Uzi' Zihao, a Chinese professional eSports player and part of the "Royal Never Give Up" team on the League of Legends video game (published by Riot Games), has become the first eSports ambassador of the American equipment manufacturer Nike, on 17/10/2018. The brand unveiled the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 132112
• Published on 26/10/18 at 18:14
©  Aja
AFC Ajax: shirt sponsor Ziggo extends as a partner of Ajax eSports for the 2018-19 season

Ziggo, a Dutch cable operator, has extended as the main sponsor of AFC Ajax's (Eredivisie) eSports team, Ajax eSports, on 19/10/2018. The extension will be Ziggo's optional additional season, 2018-19. As part of the partnership with Ajax eSports, Ziggo retains its visibility on club shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 132173
• Published on 26/10/18 at 17:44
©  D.R.
Serie A TIM: Invent (energy) becomes official partner of AC Milan for the 2018-19 season

Invent, an Italian manufacturer and distributor of alternative energy systems, has become the "official green energy partner" of AC Milan (Serie A TIM) for the 2018-19 season, on 23/10/2018. Invent has the status of official partner, which is the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 132108
• Published on 26/10/18 at 11:20
©  D.R.
Belgium: Sorare (blockchain) becomes a partner of the Pro League for two years (2018-2020)

Sorare, a French blockchain start-up, has become partner of the Pro League (BEL) for two years (2018-2020), and is "the first global agreement to issue crypto-digital cards representing football players", according to the entities on 23/10/2018. Sorare offers a platform for football fans to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 132105
• Published on 26/10/18 at 11:00
©  Orlando City
MLS: clubs can market shirt sleeve sponsorship in an experiment over four seasons from 2020

Major League Soccer will allow its franchises to market a sponsorship space on the shirt sleeve from the 2020 season, indicated the North American league on 24/10/2018. "In addition to a jersey sponsor on the front chest of the uniform, clubs will also have the opportunity to secure a second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 132090
• Published on 26/10/18 at 10:00
©  beIN Sports
Italy: agreement between the Lega Serie A and ISG for the international marketing of virtual mats

The Lega Serie A and the British company ISG (Interregional Sports Group) have reached an agreement for the international marketing of virtual goal mat advertising inlaid on screen during TV broadcasts and visible to the left and right of each goal, according to Italian media on 19/10/2018…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 131931
• Published on 25/10/18 at 15:25
©  Enterprise
Europa League: former players take part in Enterprise Rent-a-Car's "Legendary Journeys" campaign

Former international footballers Robert Pirès (FRA), Michael Ballack (GER) and Frédéric Kanoute (MLI) have become ambassadors of Enterprise Rent-a-Car, a partner of the Europa League, in order to "deliver new and unforgettable experiences for football fans around the world," said the US car rental…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 132014
• Published on 25/10/18 at 12:44
©  OM
Ligue 1 Conforama: Puma the most represented equipment supplier in 2018-19 (five clubs)

With five of the 20 clubs (25%) under contract, the German brand Puma is the most represented equipment supplier in the Ligue 1 Conforama during the 2018-19 season. This is a first since 2012-13 (date of the first survey conducted by News Tank Football), as the American brand Nike has been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131934
• Published on 25/10/18 at 11:20
©  D.R.
Scotland: Betfred (sports betting) extends as title sponsor of the Scottish League Cup until 2019-20

Betfred, British sports betting operator, has extended as title sponsor of the The Betfred Cup, the Scottish League Cup organised by the Scottish Professional Football League (SPFL), "until at least the end of season 2019-20", according to the SPFL on 22/10/2018. The initial three season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 131935
• Published on 24/10/18 at 13:00
©  D.R.
LaLiga Santander: Uber (car hire application), official partner of Sevilla FC and Real Betis Balompé

Uber, the car hire and/or delivery on demand mobile application, has become the "official mobility and innovation partner" of two LaLiga Santander clubs from Seville (ESP), Sevilla FC and Real Betis Balompié, on 23/10/2018. Uber has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131871
• Published on 24/10/18 at 09:35