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©  LaLiga
LaLiga: Kelme, most represented equipment supplier in 2018-19 (4 clubs), €234m for the 20 clubs

With four of the 20 clubs (20% of the total) under contract, the Spanish brand Kelme is the most represented equipment supplier in LaLiga Santander in 2018-19. Kelme dethroned the German brand adidas, the most represented equipment supplier in the Spanish first division since 2015-16. This is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131523
• Published on 19/10/18 at 11:19
©  D.R.
Bundesliga: Verimi (digital services) partner of Hertha BSC and SV Werder Bremen for 2018-19

Verimi, a German digital services company, has become a partner of Hertha BSC (Bundesliga) "for at least one year," according to the Berlin club on 17/10/2018. Verimi has the status of official partner. The agreement was negotiated via Lagardère Sports, a subsidiary of the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 131561
• Published on 19/10/18 at 10:09
©  D.R.
Premier League: Tinder activates its partnership with Manchester City via a YouTube video

Tinder, a dating application based on geographical proximity, has activated its partnership with Manchester City FC (Premier League) via a YouTube video featuring three players from the club (Raheem Sterling, Leroy Sané and Benjamin Mendy) who give their dating tips to a Tinder user, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131460
• Published on 18/10/18 at 12:50
©  D.R.
NBA: Norwegian (airline), presenting partner of the Wizards - Knicks game in London on 17/01/2019

Norwegian, a low-cost Norwegian airline, has become the presenting partner of the NBA London Game 2019, a regular season National Basketball Association game between the Washington Wizards and the New York Knicks, relocated to the O2 Arena in London (GBR) on 17/01/2019, according to the NBA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 131370
• Published on 17/10/18 at 17:40
©  Sporsora
Sporsora: "In terms of naming rights, it is stadiums that seek us now'" (J-M Pailhol, Allianz)

"In terms of naming rights, we went from 'push' to 'pull', in other words, it is stadiums that seek us now, not the other way around. But we want to go further than just naming rights, to go from a cost centre (paying for the rights) to a profit centre (generating income alongside the club)," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 131308
• Published on 17/10/18 at 15:40
©  FC Barcelona
FC Barcelona: Samba Financial Group (bank) extends as a regional partner of the club in Saudi Arabia

The Saudi bank Samba Financial Group has extended as a regional partner of FC Barcelona (LaLiga Santander) for five seasons until 2022-23, on 15/10/2018. Samba Financial Group has been linked to FC Barcelona since an initial three-season agreement, (2013-2016), with two optional additional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131350
• Published on 17/10/18 at 14:15
©  @CreditAgricole
Women's World Cup 2019: Crédit Agricole becomes the third national supporter after Arkema and SNCF

The French bank Crédit Agricole has become an "official national supporter" of the 2019 Women's World Cup on 16/10/2018. The competition will take place in France from 07/06 to 07/07/2019. "As part of its commitment to the French Football Federation (FFF), Crédit Agricole is already a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 131306
• Published on 17/10/18 at 13:10
©  FC Barcelona
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131396
• Published on 17/10/18 at 09:20
NBA: "Most powerful sports brand in the world", the basketball league is back on Tuesday 16/10/2018

The NBA is the most powerful sports brand in the world, ahead of Real Madrid CF (LaLiga Santander), FC Barcelona (LaLiga Santander), the NFL, and the Premier League, according to a study by the British firm POWA Index on 06/10/2018. "We've built a huge global community on social networks, and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 131132
• Published on 16/10/18 at 18:40
©  Leaders
Leaders 2018: "Our audience is global and young" (Nate Nanzer, vice-president of Overwatch)

"We have the commercial approach of any other sport with a franchise model. What’s most attractive about our audience is that its global and young (around 20 years old)," said Nate Nanzer, vice-president and commissioner of the Overwatch League, at the 2018 Leaders Sport Business Summit, featuring…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 131265
• Published on 16/10/18 at 18:00