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©  Cagliari Calcio
Serie A TIM: Macron, the most represented equipment supplier in 2018-19 with 5 clubs under contract

With five of the 20 clubs (25%) under contract, the Italian brand Macron is the most represented equipment supplier in the Serie A TIM in 2018-19, for the third consecutive season, after 2017-18 (four clubs) and 2016-17 (three clubs, tied with Nike, Joma and Kappa). In 2018-19, Macron is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131785
• Published on 23/10/18 at 10:30
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131723
• Published on 23/10/18 at 09:35
©  D.R.
Bundesliga: Eintracht Frankfurt to internalize its marketing activities from 01/07/2019

Eintracht Frankfurt (Bundesliga) will internalize its own marketing activities from 01/07/2019, according to the club, following a unanimous decision from the Executive Board and the Supervisory Board on 18/10/2018. The partnership with Lagardère Sports Germany (formerly Sportfive), exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131717
• Published on 22/10/18 at 14:20
©  ATP Next Gen
Tennis: Tag Heuer becomes the "official watch and timekeeper" of the Next Gen ATP Finals 2018

The Swiss watchmaker TAG Heuer has become, with the Italian Tennis Federation (FIT), the "official watch and timekeeper" of the Next Gen ATP Finals 2018, on 19/10/2018. As part of the deal, for the end-of-season tournament involving the seven top-ranked players in the ATP rankings, plus a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131707
• Published on 22/10/18 at 12:50
©  Premier League
Premier League: adidas, the most represented equipment supplier in 2018-19 (six clubs)

With six of the 20 clubs under contract (30%), the German brand adidas is the most represented equipment supplier in the Premier League in 2018-19. adidas reclaims its title as the most represented equipment supplier of the Premier League which it held from 2014-15 to 2016-17, until it was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131673
• Published on 22/10/18 at 12:10
©  D.R.
NBA: Chicago Bulls and Houston Rockets become the 26th and 27th franchises to get a jersey sponsor

Zenni Optical, an American online eyewear retailer, and ROKiT Phones, a subsidiary of the US telecommunications company ROKiT, have become the respective jersey sponsors of the Chicago Bulls and Houston Rockets (NBA) "beginning with the current, 2018-2019 season," according to the National…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 131601
• Published on 19/10/18 at 15:10
©  Leaders
Leaders: Sport Business Summit in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2019

A cycle of Leaders Sport Business Summit conferences will be hosted at the Bab Al Qasr Hotel in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2018. Leaders, organiser of the sports business event, concluded a three-year agreement with Abu Dhabi Sports Council (ADSC) on 28/03/2018. "The two…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 131588
• Published on 19/10/18 at 13:20
©  DFB_Fanatics
DFB: Fanatics, official merchandising distributor of the German federation from January 2019

Fanatics, a US manufacturer and distributor of licensed sports products, has become the official merchandising distributor of the DFB "from January 2019," according to the DFB on 18/10/2018. As part of the agreement, Fanatics will manage "design and production of fan apparel, accessories…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 131574
• Published on 19/10/18 at 12:00
©  LaLiga
LaLiga: Kelme, most represented equipment supplier in 2018-19 (4 clubs), €234m for the 20 clubs

With four of the 20 clubs (20% of the total) under contract, the Spanish brand Kelme is the most represented equipment supplier in LaLiga Santander in 2018-19. Kelme dethroned the German brand adidas, the most represented equipment supplier in the Spanish first division since 2015-16. This is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131523
• Published on 19/10/18 at 11:19
©  D.R.
Bundesliga: Verimi (digital services) partner of Hertha BSC and SV Werder Bremen for 2018-19

Verimi, a German digital services company, has become a partner of Hertha BSC (Bundesliga) "for at least one year," according to the Berlin club on 17/10/2018. Verimi has the status of official partner. The agreement was negotiated via Lagardère Sports, a subsidiary of the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 131561
• Published on 19/10/18 at 10:09