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©  D.R.
Basketball: Ganten (mineral water, CHN) becomes a global partner of FIBA until December 2019

Ganten, a Chinese brand of mineral water, has become a global partner and official supplier of FIBA, in view of the next FIBA Basketball World Cup 2019 which will take place in China (from 31/08 to 15/09/2019), until 31/12/2019, according to the international body on 30/08/2018. "The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 128012
• Published on 05/09/18 at 15:00
©  Chelsea FC
Chelsea FC: Fanatics becomes the "official online retailer" of the club from 2018-19

Fanatics, a US manufacturer and distributor of licensed sports products, has becomes the "official online retailer" of Chelsea FC (Premier League) on 01/09/2018. The duration of the contract has not yet been communicated. As part of the deal, Fanatics will run the English club's "new and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 128002
• Published on 05/09/18 at 13:50
©  AS Roma
Serie A TIM: Warner Bros. (cinema and TV) becomes an official partner of AS Roma for 2018-19

Warner Bros. Entertainment Italia, the Italian subsidiary of the American film and television production and distribution group, has become an official partner of AS Roma (Serie A TIM) for the 2018-19 season, according to the club on 30/08/2018. This is a fourth level partnership in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 127967
• Published on 05/09/18 at 12:50
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127950
• Published on 04/09/18 at 17:40
©  AS Monaco
Ligue 1: Hankook (tyres) becomes an official partner of AS Monaco FC for two seasons (2018-2020)

Hankook, a South Korean tyre manufacturer, has become an official partner of AS Monaco FC (Ligue 1 Conforama) for two seasons (2018-2020) on 02/09/2018. This is a second level partnership in the sponsoring hierarchy of the club. "During this period, Hankook will benefit from a strong presence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127852
• Published on 04/09/18 at 10:15
©  @ATLHawks
NBA: State Farm (insurance) obtains the naming rights to the Atlanta Hawks' Arena ($175m/20 years)

State Farm, an American insurance company, has obtained the naming of the rights of the Arena (17,600 capacity, formerly the Philips Arena) home of the Atlanta Hawks (NBA), for the next 20 years (2018-2038), according to the NBA franchise on 29/08/2018. The value of the agreement would be $175m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 127809
• Published on 03/09/18 at 16:59
©  UEFA
Champions League: Nissan (car manufacturer) hires Havas S&E to design and implement the Trophy Tour

The Japanese car manufacturer Nissan has hired Havas Sports & Entertainment and Havas Events to design and implement Nissan's UEFA Champions League Trophy Tour for 2018-2021, according to the Havas group communication agencies on 31/08/2018. The UEFA Champions League Trophy Tour presented by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 127712
• Published on 03/09/18 at 13:15
©  D.R.
eSports: New Balance (sports equipment) presenting partner of the 2018 "Formula 1 Esports Series"

New Balance, the American sports equipment supplier, has becomes the presenting partner of Formula 1 Esports Series, the eSports competition of the Formula One Group, for the 2018 season, said the American holding company which owns Formula 1, on 23/08/2018. As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 127522
• Published on 03/09/18 at 10:49
©  H96
Bundesliga: Betway (sports betting), exclusive partner of Hanover 96 for 3 seasons (2018-2021)

Betway, an online sports betting and gambling operator based in Malta, has become an exclusive partner of Hannover 96 (Bundesliga) for three seasons (2018-2021) on 29/08/2018. The agreement is a second level partnership in the sponsorship hierarchy of the German club. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 127695
• Published on 31/08/18 at 17:40
©  Fantom
Merchandising: Turnpike and Manchester City launch "Fantom", a smartband dedicated to the club

The Swedish company Turnpike Group and Manchester City FC (Premier League) have launched "Fantom - the world's first football smartband," according to the Manchester club on 06/08/2018. Turnpike Group, specialised in technology solutions for sports fans, is an official license holder of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 127694
• Published on 31/08/18 at 16:40