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©  LFC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 129304
• Published on 21/09/18 at 11:30
©  D.R.
Ligue 1 Conforama: SM Caen partner Thalazur allows spectators to attend Caen - Lyon from a jacuzzi

Thalazur, a chain of thalassotherapy centers, activated its partnership with the Stade Malherbe de Caen (Ligue 1 Conforama) by allowing spectators to attend the game of Matchday 5 of the French championship, against Olympique Lyonnais (2-2), in a jacuzzi, on Saturday 15/09/2018 (kick off at 17:00…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication, …
• Article # 129036
• Published on 20/09/18 at 14:15
©  D.R.
Serie A TIM: A.O. Smith (boilers) becomes a regional partner of FC Internazionale Milano in China

The Chinese subsidiary of A.O. Smith, an American company which manufactures residential and commercial water heaters and boilers, has become a regional partner of FC Internazionale Milano (Serie A TIM) in China, and "officially announced the partnership via Weibo (a Chinese microblogging website…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 129203
• Published on 20/09/18 at 13:19
©  IOC
IOC: Allianz (insurance) becomes a "Worldwide TOP Partner" (first level) from 2021 to 2028

The German insurance company Allianz has become the "official worldwide insurance partner" and a "Worldwide TOP Partner" of the IOC (first level) from 2021, according to the International Olympic Committee, on 18/09/2018. The eight-year partnership is valued at $50m (or €56m on 18/09/2018) per…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 129026
• Published on 19/09/18 at 18:34
©  Napoli
Serie A TIM: Hankook (tyres) institutional sponsor of SSC Napoli for 2 seasons (2018-2020)

Hankook Tire, a South Korean tyre manufacturer, has become an "institutional sponsor" of SSC Napoli (Serie A TIM) for two seasons (2018-2020), on 13/09/2018. Hankook Tire replaces another South Korean tyre manufacturer, Nexen Tire, as a sponsor in the tire category of the club. This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 129125
• Published on 19/09/18 at 15:50
©  @zipwhip
NBA: Sacramento Kings become the first franchise to use RCS messaging via their partner Zipwhip

Zipwhip, the original cloud software platform for two-way business texting, today announced a partnership with the Sacramento Kings (NBA) to roll out an RCS-enabled (Rich Communication Services) communication channel on its toll-free business phone number," said the company on 11/09/2018. As…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 129031
• Published on 18/09/18 at 18:40
©  LFC
Liverpool FC: TigerWit (forex trading) becomes an official partner of the club in 2018-2020

TigerWit Limited, a global foreign exchange trading company, has become the official online foreign exchange trading partner of Liverpool FC (Premier League), announced the club on 17/09/2018. This will be a two-year partnership, according to British media. "The global partnership will focus on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 129004
• Published on 18/09/18 at 17:30
©  Leaders
The conference series Leaders Week 2018 in London (Stamford Bridge), from 08 to 11/10/2018

The 2018 edition of the Leaders Week conference series is being held at Stamford Bridge, Chelsea FC (Premier League) and other venues around London (ENG) from Monday 08 to Thursday 11/10/2018. Four themed forums are proposed: an evening around Generation XX and women's sports, with UEFA as a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 128998
• Published on 18/09/18 at 15:09
©  Nike
Jordan Brand: "Our project to make PSG one of the biggest global sports brands" (N. Al-Khelaïfi)

"The collaboration between Paris Saint-Germain (Ligue 1 Conforama) and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 128905
• Published on 18/09/18 at 11:10
©  Paris 2024
Paris 2024: Groupe BPCE becomes the first premium partner of the national partnership program

The French financial giant Groupe BPCE, with its Banque Populaire, Caisse d'Epargne, Banque Palatine and Natixis brands, has become a premium partner of the Paris 2024 Summer Olympics, announced on 13/09/2018. "This is the first group to join the Paris 2024 National Partnership Program. This…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 128800
• Published on 18/09/18 at 10:30