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©  Manchester City
Premier League: Turtle Beach (headsets) becomes a partner of Manchester City eSports

Turtle Beach, an American manufacturer of headsets and audio accessories for video games, has become a partner of Manchester City FC's (Premier League) eSports team, according to the club on 01/08/2018. This is the first sponsorship agreement for Manchester City eSports. "The new partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 126367
• Published on 06/08/18 at 10:45
©  Paris Saint-Germain
Paris Saint-Germain: airline Emirates will not extend its shirt sponsorship contract beyond 2019

"By mutual agreement with the club, Emirates will not renew its sponsorship contract with Paris Saint-Germain (Ligue 1 Conforama)" beyond 2018-19, announced the Dubai airline company  (United Arab Emirates) to News Tank Football on 03/08/2018. Emirates, with its slogan "Fly Emirates", has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 126365
• Published on 06/08/18 at 10:14
©  The FA
England: Mitre (equipment manufacturer) becomes the official ball for FA competitions for 2018-2021

The British sports equipment manufacturer Mitre has become the official football supplier of the competitions organised by The FA, the English Football Association, on 01/08/2018. The agreement covers a period of three seasons (2018-2021). Mitre will supply the "Miter Delta Max" ball and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 126342
• Published on 03/08/18 at 16:50
©  SBOBET
Bundesliga: SBOBET (sports betting) becomes regional partner of Borussia Dortmund in Asia until 2020

SBOBET, the brand of sports betting and online gambling operator Celton Manx, registered in the Isle of Man, has become a regional partner of Borussia Dortmund (Bundesliga) in Asia for two seasons (2018-2020) on 31/07/2018. As part of the agreement, SBOBET will be able to use the image of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 126165
• Published on 02/08/18 at 12:00
©  The Metrics Factory
2018 World Cup: "Social networks, a springboard for supporting partnerships" (Q. Gressien)

"Few official sponsors were not active at all, during the World Cup, in all 32 qualified countries. If this seems logical today, it was not necessarily the case in previous editions. The brands understood that social networks offered them a springboard for supporting their partnerships beyond the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 125656
• Published on 02/08/18 at 11:20
©  NTF
Interviews by News Tank Football (Juventus, LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Silvio Vigato, co-chief revenue officer of Juventus • Didier Poulmaire, about the launch of the Sport Executive with News Tank Football • Carsten Cramer, COO of Borussia Dortmund …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 125958
• Published on 01/08/18 at 17:30
©  Mitsubishi
ASO: Mitsubishi Motors becomes title sponsor of the Desafío Inca Dakar Series 2018 (Rally)

The Japanese car manufacturer Mitsubishi Motors has become the title sponsor of the Desafío Inca Dakar Series 2018 rally raid competition (a long distance off-road racing competition that takes place over several days), according to Amaury Sport Organisation, organiser of the event on 26/07/2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 126039
• Published on 01/08/18 at 15:30
©  CIO
International Olympic Committee: Visa (payments) extends as a TOP partner until 2032

Visa, a US group of payment solutions and financial services, has extended its partnership as a TOP partner of the International Olympic Committee until 2032, on 31/07/2018. Visa is one of the founding members of the TOP (The Olympic Partner) programme established in 1986, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 126160
• Published on 01/08/18 at 13:50
©  Juventus FC
Serie A TIM: Juventus and equipment supplier adidas release a basketball jersey on 25/07/2018

Juventus FC (Serie A TIM) and its equipment supplier adidas have released a basketball jersey in the colours of the Italian club, on 25/07/2018. Inspired by the 2018-19 home shirt of the football team, the basketball jersey is marketed at a price of €89.95 on the Juventus online store. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 126040
• Published on 01/08/18 at 11:40
©  FCB
FC Barcelona: Stanley Black & Decker (tools) becomes shirt sponsor of the women's team from 2018-19

Stanley Black & Decker, an American manufacturer of tools and security products, has renewed and extended its partnership with FC Barcelona's women's team FC Barcelona Femení (Liga Femenina Iberdrola) by becoming the club's main shirt sponsor from 2018-19, on 27/07/2018. Stanley Black …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126115
• Published on 01/08/18 at 11:00