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©  The FA
England: McDonald's (fast food) extends its partnership with The FA until 2022

McDonald's UK, the British subsidiary of the American fast food group, has extended its partnership with The FA on 07/08/2018. The agreement will cover a period of four seasons (2018-2022). McDonald's is a "National Game" partner, for grassroots and English amateur football, the sixth level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 126706
• Published on 14/08/18 at 10:40
©  RFEF
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 126671
• Published on 13/08/18 at 16:04
©  D.R.
Premier League: Rexona (deodorant, Unilever Group), partner of Chelsea FC and Manchester City FC

Rexona, deodorant brand of the Dutch group Unilever, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year" deal, according to the club on 10/08/2018. This is a first level agreement in the sponsorship hierarchy of the club. "Rexona, which operates as Sure…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 126695
• Published on 13/08/18 at 13:59
©  D.R.
Serie A TIM: Letou becomes the first regional sports betting partner of Inter Milan in Asia

Letou, a Philippine sports betting and gaming operator, has become the first regional online gaming partner of FC Internazionale Milano (Serie A TIM) in Asia, starting the 2018-19 season, according to the club on 08/08/2018. This is a sixth level agreement in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126694
• Published on 13/08/18 at 12:50
©  SD Huesca
LaLiga Santander: La Diputación Provincial de Huesca, main shirt sponsor of SD Huesca for 2018-19

La Diputación Provincial de Huesca (Provincial Council of Huesca, one of the three provinces of the Autonomous Community of Aragón, Spain) has become the main shirt sponsor of SD Huesca (LaLiga Santander) for the 2018-19 season, on 07/08/2018. This is a first level partnership in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 126658
• Published on 13/08/18 at 12:10
©  D.R.
Ligue 1: Flamino (fuel) extends as the back-of-the-shorts sponsor of FC Nantes for 2018-19

Flamino, a fuel distributor for the food and DIY retail sector, has extended its partnership as the back-of-the-shorts sponsor of FC Nantes (Ligue 1 Conforama) for the 2018-19 season, on 07/08/2018. Flamino has the status of official partner, the second level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126559
• Published on 10/08/18 at 13:50
©  D.R.
Premier League: MoPlay (sports betting app) becomes sleeve sponsor of Watford FC from 2018-19

MoPlay, a sports betting and gambling mobile application, has become the sleeve sponsor of Watford FC (Premier League) from 2018-19, according to the club on 08/08/2018. This is a multi-season partnership, the exact duration of which has not been communicated. MoPlay is owned by Addison Global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126612
• Published on 10/08/18 at 12:30
©  D.R.
Premier League: JD Sports (distribution) becomes sleeve sponsor of Cardiff City for 2018-19

JD Sports, a British distributor of sporting goods, has become a major partner and the first sleeve sponsor in the history of Cardiff City FC (Premier League) for the 2018-19 season on 03/08/2018. This is a first level agreement in the sponsorship hierarchy of the Welsh club. "JD's logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 126614
• Published on 10/08/18 at 11:29
©  D.R.
eSports: Domino's Pizza becomes presentation partner of eSports competitions organised by Gfinity

Domino's Pizza, a network of fast food franchises and take-out food vendors, has become a presenting partner of the Gfinity Challenger Series and Gfinity Elite Series in the UK, eSports competitions organised by Gfinity (eSports tournament organizer), on 25/07/2018. "The partnership, which…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 126164
• Published on 09/08/18 at 16:39
©  D.R.
Premier League: MoPlay (sports betting application) becomes a global partner of Manchester United

MoPlay, a sports betting and gambling mobile application, has become a global partner of Manchester United FC (Premier League) as part of a "multi-year" partnership, according to the club on 06/08/2018. MoPlay is owned by Addison Global Limited, an online sports betting and gambling operator…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126556
• Published on 09/08/18 at 12:54