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©  RB Leipzig
Bundesliga: Volkswagen and Porsche (car manufacturers) extend with RB Leipzig until 2020-21

The German car manufacturers Volkswagen AG and Porsche Leipzig GmbH, from the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three seasons (2018-2021) on 20/08/2018. Volkswagen and Porsche have the status of "mobility partner", the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127531
• Published on 29/08/18 at 17:30
©  Arsenal FC
Premier League: adidas to succeed Puma as equipment supplier of Arsenal (2019-2024, £66m per year)

The German brand adidas is to become the equipment supplier of Arsenal FC (Premier League) from the 2019-20 season, according to several British and American media sources on 27 and 28/08/2018. The contract would run a duration of five seasons (2019-2024) and would be valued at £300m (€330.5m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 127493
• Published on 29/08/18 at 15:00
©  Schalke
eSports: Honor (smartphones), effect (drinks) and Corsair (hardware) become Schalke sleeve sponsors

Honor, the mobile phone brand of Chinese smartphone maker Huawei, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for two seasons (2018-2020) according to the German club on 21/08/2018. The agreement would be valued at €150,000 per year according to German media…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 127451
• Published on 29/08/18 at 10:00
©  Juventus FC
Serie A TIM: the Lega Serie A authorises clubs to market left shirt sleeve sponsorship space

Serie A TIM clubs have been authorised to market the sponsorship space on the left sleeve of their shirts beginning during the 2018-19 season, according to the Lega Serie A which runs the Italian first division, on 25/08/2018. The right sleeve space is reserved for the Serie A TIM crest. On…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 127429
• Published on 28/08/18 at 18:00
©  Leicester City FC
Leicester City: FansUnite becomes "Official Blockchain Sports Data Partner" for the 2018-19 season

FansUnite Entertainment Inc., brand of the Canadian company Victory Square Technologies, a company specialised in blockchain, artificial intelligence, VR/AR/MR, gaming and payments, has become the "first Official Blockchain Sports Data Partner" of Leicester City FC (Premier League) for the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127410
• Published on 28/08/18 at 16:30
©  D.R.
NBA: Frost Bank (bank) becomes a jersey sponsor of the San Antonio Spurs from 2018-19

The US bank Frost Bank has become the first jersey sponsor of the San Antonio Spurs (NBA) from the 2018-19 season, indicated the North American professional basketball league on 23/08/2018. The company's headquarters are based in the same city as the franchise, Texas (United States). As part…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 127357
• Published on 28/08/18 at 13:00
©  eToro
Premier League: eToro (trading) becomes a partner of seven clubs which will be paid in bitcoin

eToro, a digital trading platform, including cryptocurrency, has become a partner of seven Premier League clubs for the 2018-19 season, on 21/08/2018. These club's include Brighton & Hove Albion FC, Cardiff City FC, Crystal Palace FC, Newcastle United FC, Leicester City FC, Southampton FC and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 127360
• Published on 28/08/18 at 11:40
©  News Tank
Bundesliga: Nike (5 clubs) the most represented equipment supplier in 2018-19

With five of the 18 clubs (28% of the clubs) under contract, the US brand Nike is the most represented equipment supplier in the Bundesliga for the 2018-19 season, ahead of the German brand Puma and the British brand Umbro (three clubs each). Nike is the most represented equipment supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 127294
• Published on 27/08/18 at 14:30
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127206
• Published on 27/08/18 at 09:40
©  Everton FC
Angry Birds: 3 Everton FC players become characters on the game of the club's sleeve sponsor

The Finnish publisher Rovio Entertainment and Everton FC (Premier League) have introduced "three Premier League footballers as playable characters for the first time in its Angry Birds 'Evolution' game," announced the club on 22/08/2018. The players include English midfielder Theo Walcott…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127179
• Published on 24/08/18 at 13:00