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©  LFC
Liverpool FC: Levi's (clothing) becomes denim partner, to activate a music project in the city

Levi's, a brand of the American clothing manufacturer Levi Strauss & Co., has become the "official denim partner" of Liverpool FC (Premier League) as part of a "long-term commitment," according to the Merseyside club on 22/08/2018. The exact duration of the partnership has not been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 127128
• Published on 23/08/18 at 17:44
©  FOTOGRAF G KAISER
Sweden: Unibet (sports betting) main sponsor of the 1st and 2nd divisions for €14.3m per season

Unibet, the Maltese brand of the sports betting and online gambling operator Kindred Group, will become the main sponsor of the Allsvenskan and Superettan, the first and second Swedish professional football divisions, on 28/06/2018. The contract, concluded with SEF (Svensk Elitfotboll, the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 127138
• Published on 23/08/18 at 15:50
©  D.R.
Ligue 1 Conforama: IZAC (clothing) becomes official tailor of LOSC Lille for the 2018-19 season

IZAC, a French clothing brand, has become the official tailor of LOSC Lille (Ligue 1 Conforama) for the season 2018-19, according to the club on 21/08/2018. IZAC has the status of official tailor of LOSC Lille. "Already a partner of Olympique de Marseille (since 2015-16), FC Girondins de…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 127117
• Published on 23/08/18 at 13:10
©  Perform Group
DAZN: Cristiano Ronaldo (Juventus) becomes an ambassador of the OTT platform until 2020

International football star Cristiano Ronaldo (POR) has become the first global ambassador for DAZN, the OTT sports platform of the British media group Perform, on 22/08/2018. The duration of the contract will be two and a half years, or until the end of 2020. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 127092
• Published on 23/08/18 at 11:49
©  Bud Light
NFL: Budweiser installs connected fridges in Cleveland that will open when the Browns win

Bud Light has installed its connected "E-fridges" in 10 bars in the city of Cleveland (Ohio, USA) as well as at FirstEnergy Stadium (73,200 capacity), the home of the Cleveland Browns (NFL), said the beer brand of the AB InBev Group, on 14/08/2018. These connected fridges, named for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127093
• Published on 23/08/18 at 10:44
©  adidas
adidas: turnover and profitability up in the second quarter thanks to the 2018 World Cup

adidas Group posted a turnover of €5.26bn in the second quarter of 2018 (from 01/04 to 30/06/2018), up 4.4% in one year (€5.04bn), and up 10% excluding currency effects, according to the German equipment manufacturer on 09/08/2018. In the first half of 2018 (from 01/01 to 30/06/2018), adidas Group…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 127042
• Published on 22/08/18 at 14:39
©  Puma
Puma: Uruguayan Luis Suárez (FC Barcelona) becomes ambassador of the German equipment manufacturer

The Uruguayan international striker Luis Suárez has become an ambassador of the German equipment manufacturer Puma, on 16/08/2018. The contract has been estimated at £1m (€1.13m on 21/08/2018) per season by British media. The FC Barcelona (LaLiga Santander) player "will wear Puma Future…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 127041
• Published on 22/08/18 at 14:00
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127002
• Published on 21/08/18 at 17:54
©  UEFA
UEFA: Expedia Group (travel) official partner of the Champions League for 2018-2021

Expedia Group, the American online travel booking group (flights, accommodation, car hire, etc.), has become the "official travel partner" of the Champions League for the 2018-2021 cycle, on 15/08/2018. The rights also include the UEFA Super Cup, the Youth League finals and the UEFA Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 126989
• Published on 21/08/18 at 17:30
©  Premier League
Premier League: TAG Heuer (SUI) extends as official watch and timekeeper for 2018-19

The Swiss watchmaker TAG Heuer has extended its partnership with the Premier League for the 2018-19 season on 14/08/2018. TAG Heuer has enjoyed the status of official timekeeper and official watch of the English first division since 2016-17. The initial agreement, concluded on 26/04/2016…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 126955
• Published on 21/08/18 at 15:00