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©  Socios.com
Paris Saint-Germain: Socios.com (blockchain) becomes the club's official cryptocurrency partner

The blockchain platform Socios.com, property of the companies chiliZ and Mediarex Sports & Entertainment, based in Malta, has become the "official branded cryptocurrency partner" of Paris Saint-Germain (Ligue 1 Conforama) on 10/09/2018. The precise duration of the "multi-year" partnership was not…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 128565
• Published on 13/09/18 at 11:20
©  D.R.
NBA: first store in Europe to open in Milan (Italy) during the 2018-19 season

The National Basketball Association (NBA) and EPI srl, an Italian online sports supply service company, will open "the first NBA Store in Europe during the 2018-19 season of NBA" in Italy, announced the North American league, on 10/09/2018. It will be located at Galleria Passarella, close to San…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 128566
• Published on 13/09/18 at 10:09
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 128535
• Published on 12/09/18 at 14:09
©  Smartwater
FFF: Smartwater (water, Coca-Cola group) becomes the official water of the French team until 2023

Smartwater, a brand of water belonging to the American beverage manufacturer The Coca-Cola Company, has become "the official water of the French football team (men's) and the 17,000 French football clubs" until June 2023, announced the brand on 10/09/2018. The partnership officially began the day…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 128474
• Published on 12/09/18 at 12:05
©  D.R.
LaLiga: agreement extended with Microsoft to feature the league's content on products and platforms

LaLiga, the Spanish professional football league, and Microsoft, an American IT company, "have extended their collaboration agreement in a link-up that will see the organisation's sporting content made available to Microsoft News users and consumers of the company's other products throughout the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 128346
• Published on 11/09/18 at 18:00
©  DFB
Germany: adidas extends as equipment supplier of the Deutscher Fussball Bund (DFB) until 2026

The German brand adidas has extended its four-year contract (from 2023 to 2026) as the equipment supplier of the DFB, on 10/09/2018. The annual value of the contract has not yet been communicated (as of 10/09/2018). During the 2018-2022 period, the deal was valued at €50m per season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 128336
• Published on 11/09/18 at 10:00
©  The FA
England: Head & Shoulders (shampoo) becomes an official partner of the national teams until 2020

Head & Shoulders, the shampoo brand of the US consumer products group Procter & Gamble, has become a partner of The FA, the English Football Association, for two seasons (2018-2020), on 06/09/2018. As part of the agreement, Head & Shoulders gains the status of official partner of the England…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128335
• Published on 10/09/18 at 17:19
©  Schalke
eSports: Braineffect (food supplements) joins Honor, effect and Corsair as sponsors of Schalke 04

Braineffect, a German supplier of food supplements, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for the 2018-19 season, according to the German club on 06/09/2018. The value of the agreement, which may include an optional additional year, would be €150,000 per…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 128314
• Published on 10/09/18 at 15:30
©  D.R.
Licensing: Juventus renew agreement with IMG in Asia/Oceania and expand to the USA and Canada

IMG Licensing, the specialised branch of the agency IMG, has renewed and expanded its agreement with Juventus FC (Serie A TIM) on 05/09/2018. The duration of the new contract has not yet been communicated. IMG Licensing became Juventus FC's "exclusive licensing representative" in Japan…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 128278
• Published on 10/09/18 at 13:00
©  Copyright image F1 Renault Group has the following worldwide rights of use until the 31/01/2019 and after that date only for a historical context Renault Group’s Internal media : Intranet, internal magazines, internal newsletter, internal conventi
Formula 1: Facebook and Twitter communities of the teams (September 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams or stables of the 2018 Formula 1 World Championship. These infographics are automatically updated on the first day of each month.
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 128213
• Published on 07/09/18 at 17:15