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©  LaLiga
LaLiga: Safaricom (telecom) partners with the league for second youth football tournament in Kenya

Safaricom, a Kenyan mobile network operator, has entered into a partnership with LaLiga, "for the second edition of the 'Chapa Dimba Na Safaricom' youth football tournament," according to Safaricom on 15/09/2018. "The partnership between Safaricom and LaLiga involves a scouting programme that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 128878
• Published on 17/09/18 at 16:59
©  Rimowa
Tennis: Roger Federer (SUI) becomes an ambassador of the German luggage-maker Rimowa

Roger Federer (SUI) has become an ambassador of the German luggage-maker Rimowa, a subsidiary of the LVMH Group, on 12/09/2018. The Swiss tennis player is part of the brand's new advertising campaign alongside Virgil Abloh (American designer), Yoon Ahn (Japanese jewelry designer), Adwoa Aboah…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 128845
• Published on 17/09/18 at 12:10
©  Premier League_Coca-Cola
Premier League: Coca-Cola (beverages), official partner of the league from January 2019 to June 2022

Coca-Cola Great Britain, the British subsidiary of the American beverage manufacturer The Coca-Cola Company, has become an official partner of the Premier League for three and a half years from 01/01/2019 (until the end of the 2021-22 season), on 13/09/2018. "It is the first sponsorship that…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 128828
• Published on 17/09/18 at 10:40
©  Nike
Nike: 1st "Jordan Brand x Paris Saint-Germain" collection for 2018-19 European cup kits

The American brand Nike and the Paris Saint-Germain (Ligue 1 Conforama) have activated their equipment partnership by launching the first "Jordan Brand x Paris Saint-Germain" collection, on 13/09/2018. Marketed as of 14/09/2018, this collection includes the home and away kits that PSG will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 128760
• Published on 14/09/18 at 15:25
©  AS Roma
Serie A TIM: EA Sports (video game publisher) becomes an official partner of AS Roma until 2019-20

EA Sports, US publisher of video games, has become the "official video game partner" of AS Roma (Serie A TIM) for two seasons (2018-2020) on 12/09/2018. "One of the primary objectives of the two-year deal is to bring the EA Sports FIFA franchise closer to Roma fans, both in Italy and around…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 128735
• Published on 14/09/18 at 12:40
©  Havas SE
Havas Sports & Entertainment: Ugo Medioni (formerly Dentsu Aegis Network) appointed account director

Frenchman Ugo Medioni, 34, has been named as account director for Havas Sports & Entertainment, according to Havas Communications Group on 12/09/2018. Previously, Ugo Medioni worked for the Dentsu Aegis Network group since 2010. In particular, he worked as group sports manager at MKTG (from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 128728
• Published on 14/09/18 at 11:50
©  Sanitas
LaLiga Santander: Sanitas (health) extends its partnership with Real Madrid until 2020-21

Sanitas, a Spanish health service company (health insurance, network of hospitals and medical centres) has extended its partnership with Real Madrid CF (LaLiga Santander) for three seasons (2018-2021) on 12/09/2018. Sanitas has been a partner of the Madrid club since 2008-09. The company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 128715
• Published on 14/09/18 at 11:14
©  DC
LFP: Indian tyre manufacturer BKT acquires Coupe de la Ligue naming rights for 2018-2024

"On the occasion of the draw for the Coupe de la Ligue's Round of 32, the LFP is pleased to announce a premium partnership with the company BKT (Indian tyre company)," said the LFP in Paris (FRA) on 12/09/2018. "A world leader for off-road tires used in specialist segments like mining…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Sponsors - Partners
• Article # 128626
• Published on 13/09/18 at 17:59
©  LinkedIn
adidas Group: Arthur Hoeld succeeds Alain Pourcelot as managing director for Western Europe

Germany's Arthur Hoeld has been appointed as the managing director for adidas Western Europe, according to German media on 29/08/2018. Hoeld has been in office since 01/07/2018. Arthur Hoeld succeeds Frenchman Alain Pourcelot, who had held the post since May 2017. Arthur Hoeld, who has been…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 128644
• Published on 13/09/18 at 15:34
©  FedEx
Europa League: FedEx (logistics), main sponsor 2015-2018, becomes official sponsor (2018-2021)

FedEx Express, US parcel and freight carrier, has extended its partnership with the UEFA Europa League for three seasons (2018-2021) on 12/09/2018. FedEx became a main sponsor of the Europa League for three seasons (2015-2018) on 15/05/2015. For the 2018-2021 cycle, FedEx has reduced its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128625
• Published on 13/09/18 at 13:49