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©  D.R.
eSports: 7 new investors (+€1.25bn) for Epic Games, publisher of Fortnite (game) now valued at $15bn

Epic Games, an American publisher of video games including the free-to-play game Fortnite has raised, with the help of seven investors (see list below), nearly $1.25bn (€1.1bn to 27/10/2018), on 26/10/2018. Following this fundraising, Epic Games is valued at nearly $15bn (€13.1bn) according…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 132848
• Published on 07/11/18 at 13:09
©  D.R.
Think Football 2019 (in 90 days): Laura Georges (FFF), ambassador for the event, Thursday 07/02/2019

She has 188 caps with the France national team, she has played at Paris Saint-Germain, Olympique Lyonnais and soon FC Bayern Munich, but she is also, since 18/03/2017, secretary general of the FFF and in 90 days, on Thursday 07/02/2019, Laura Georges will be the ambassador for the third edition of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 132388
• Published on 07/11/18 at 09:40
©  D.R.
LaLiga Santander: adidas to extend with Real Madrid CF for €110/year until 2029-30 (press)

The German equipment manufacturer adidas may extend as the equipment supplier of Real Madrid CF (LaLiga Santander) for an amount estimated at €110m per year over 10 seasons (excluding bonuses and other clauses), or €1.1bn over the 2020-2030 cycle, according to international media outlets on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 132823
• Published on 06/11/18 at 16:59
©  Werder
eSports: EWE extends partnership and becomes a shirt sponsor of SV Werder Bremen's eSports team

EWE AG, a German energy and telecommunications provider, has extended its partnership to SV Werder Bremen's (Bundesliga) eSports team on 29/10/2018. The EWE logo will be displayed on the left shoulder area of the shirts of Werder Bremen FIFA players Michael "MegaBit" Bittner and Mo "Mo Auba…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 132799
• Published on 06/11/18 at 15:15
©  D.R.
NBA: Geico (car insurance) becomes a jersey sponsor of the Washington Wizards

Geico, a US car insurance company, has become a jersey sponsor of the Washington Wizards (NBA) as part of a "multi-year sponsorship agreement" which is "effective immediately," according to the National Basketball Association on 02/11/2018. The Wizards become the 26th NBA franchise to have a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132797
• Published on 06/11/18 at 14:29
©  D.R.
Ligue 1 Conforama: DMAX (moving) becomes left shoulder sponsor of LOSC Lille for 2018-19

DMAX, a French moving and removal company for companies and individuals, has become the left shoulder sponsor of LOSC Lille (Ligue 1 Conforama) for the 2018-19 season, on 31/10/2018. DMAX, for the first time in its history appears on the shirt of a professional football club. DMAX has the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132782
• Published on 06/11/18 at 12:50
©  Barça
FC Barcelona: Beko (TUR), major partner until 2021, launches the "Train Like A Pro!" campaign

Beko, a Turkish domestic appliance and electronics brand, has activated its partnership with FC Barcelona (LaLiga Santander) via the "Train Like A Pro!" campaign and the "4-3-3" competition, according to the club on 29/10/2018. "The '4-3-3' competition, echoes the club's famous tactics and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 132726
• Published on 06/11/18 at 10:59
©  D.R.
Hublot: Kylian Mbappé (FRA) becomes the first active football ambassador of the Swiss watchmaker

The Frenchman and Paris Saint-Germain (Ligue 1 Conforama) forward Kylian Mbappé, has become an ambassador of the Swiss watchmaker Hublot, according to the brand, on 31/10/2018. The 2018 world champion becomes the first active footballer to become an ambassador of the brand. Only the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 132725
• Published on 05/11/18 at 17:55
©  Mainz
Bundesliga: Bitburger (beer) exclusive partner of 1.FSV Mainz 05 until 2019-20

The German beer brand Bitburger has extended as a partner of 1.FSV Mainz 05 (Bundesliga) for two seasons, or the 2018-2020 cycle, on 02/11/2018. Bitburger, a partner since the 2013-14 season, has the status of exclusive partner, the fourth level in the sponsorship hierarchy of the German…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 132709
• Published on 05/11/18 at 16:09
©  D.R.
CONMEBOL: Qatar Airways (airline) partner of the South American Confederation until 2022

Qatar Airways has become an official partner of CONMEBOL "for four and a half years, for the 2019-2022 commercial cycle", on 31/10/2018. Qatar Airways becomes the airline of club competitions organized by the South American Confederation (Copa America, Copa Libertadores and Copa Sudamericana)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 132658
• Published on 05/11/18 at 14:29