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©  Formula One
Formula 1: Pirelli (tyres) extends as the exclusive "Global Tyre Partner" for four years (2020-2023)

Pirelli, an Italian tyre brand, has extended as Formula 1's exclusive "Global Tyre Partner" for a period of four years, or the 2020-2023 cycle, according to Formula One Group, on 25/11/2018. The deal was signed on the day of the last Grand Prix of the 2018 season, won by the 2018 World Champion…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 134224
• Published on 26/11/18 at 15:50
©  D.R.
Premier League: Acronis (IT) becomes a global partner of Manchester City FC from 2018-19

Acronis, a Swiss company specialised in computer storage and data protection, has become the "Official Data Backup and Storage Partner" of Manchester City FC (Premier League) as part of a "multi-year" agreement, announced the club on 26/11/2018. Acronis has the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 134222
• Published on 26/11/18 at 15:10
©  D.R.
Bundesliga: clubs receive an average of €2.45m from shirt sleeve sponsorships in 2018-19 (+11.3%)

17 (out of 18) Bundesliga clubs have a sleeve sponsor for the 2018-19 season, as of 12/11/2018 (1.FSV Mainz 05 does not have a sleeve sponsor in 2018-19). On average, Bundesliga clubs receive €2.45m in annual funding from sleeve sponsors, an average based on 16 clubs, as the German company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 133414
• Published on 26/11/18 at 09:40
©  D.R.
Serie A TIM: AUTOMHA (handling) sleeve sponsor of Atalanta Bergamasca Calcio (2018-2021)

AUTOMHA, an Italian supplier of technological solutions for handling of materials, has become a partner and sleeve sponsor of Atalanta Bergamasca Calcio (Serie A TIM) for three seasons (2018-2021), according to the club on 20/11/2018. AUTOMHA has the status of official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134097
• Published on 23/11/18 at 13:15
©  KFC
FFF: KFC, partner of France, sets up a "Filter Fan Cam" on big screens at the Stade de France

KFC (Kentucky Fried Chicken) France, the French subsidiary of the American fast food chain, has activated its partnership with the France men's national team via the "KFC Filter Fan Cam" during the France-Uruguay friendly (1-0) at the Stade de France (Saint-Denis, north of Paris), on 20/11/2018…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 134019
• Published on 23/11/18 at 11:59
©  D.R.
Ligue 1 Conforama: Hubside (digital services), official partner of Paris Saint-Germain (2018-2021)

Hubside, a French website creation service from SFAM Group (insurance broker), has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 22/11/2018. Hubside has the status of official supplier, the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 134059
• Published on 23/11/18 at 11:30
©  Real Madrid
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 134060
• Published on 23/11/18 at 10:00
©  D.R.
Formula One: Dugout (football platform), becomes a digital partner and offers prizes for fans

Dugout, a British digital and social platform dedicated to football, has become a digital partner of Formula One Group, indicated the American holding company and Formula 1 rights holder on 19/11/2019. As part of this digital partnership, which begins at the Abu Dhabi Grand Prix (United Arab…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 134016
• Published on 22/11/18 at 16:59
©  Real Madrid
LaLiga Santander: China Citic Bank (bank) becomes a regional partner of Real Madrid CF in China

The Chinese bank China Citic Bank, has become a regional partner of Real Madrid CF (LaLiga Santander) in China, on 21/11/2018. As part of the agreement, the duration of which has not yet been communicated, the bank will launch a series of credit cards featuring the club's colours and logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 134015
• Published on 22/11/18 at 16:09
©  D.R.
CAF: Visa (payments) becomes an official sponsor of the Total Africa Cup of Nations (2019 and 2021)

Visa, US group of payment solutions and financial services, has become, in partnership with the Confederation of African Football (CAF), the "official payments technology sponsor" for the next two editions of the Total Africa Cup of Nations (AFCON) in 2019 (in Cameroon) and 2021 (Ivory Coast), on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 133902
• Published on 22/11/18 at 13:15