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©  D.R.
BKT: "The Coupe de la Ligue offers us visibility in the rural market" (L. Salmaso, BKT Europe)

"The Coupe de la Ligue offers us visibility, thanks to the big clubs (Ligue 1 Conforama), and also the possibility to meet the targets of our own market. The second division (Domino's Ligue 2) is very important because it goes down into the provinces, to the rural market which is where our target…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 135016
• Published on 06/12/18 at 10:19
©  Formule E_Moët et Chandon
Formula E: Moët et Chandon official champagne supplier of the World Championship from 2018-19

Moët et Chandon, a champagne house, has become the official champagne supplier of the Electric Car World Championship (Formula E) from the 2018-19 season, on 03/12/2018. Moët et Chandon has the status of official partner, the fourth level in the sponsorship hierarchy of the event. "Alongside…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 135011
• Published on 05/12/18 at 16:20
©  D.R.
Torino FC: Beretta (meat products) extends its partnership and becomes a sleeve sponsor for 2018-19

Fratelli Beretta, an Italian food group specialising in meat products, has extended its partnership with Torino FC (Serie A TIM) and has become a sleeve sponsor of the Turin club via its sausage brand Wüber 38, for the 2018-19 season, on 30/11/2018. Beretta retains its status as an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134996
• Published on 05/12/18 at 15:44
©  Samsung_partenaire Top du CIO
International Olympic Committee: Samsung (electronics) extends as a Top Partner until 2028

Samsung, a South Korean electronics group, has extended as a Top Partner of the IOC until 2028, on 04/12/2018. "Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category," said the IOC. Samsung's partnership, began in 1998…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 134971
• Published on 05/12/18 at 13:40
©  D.R.
DFL: a strategic agreement with IMG Reliance "to develop football and the Bundesliga" in India

The Deutsche Fußball Liga GmbH has entered a "long-term" strategic agreement with IMG Reliance (IMGR), a joint-venture between the US sports and events management company IMG and Reliance Industries, an Indian holding company, with an aim "to develop and promote football and the Bundesliga in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 134797
• Published on 03/12/18 at 18:15
©  Linkedin
"Licensing and merchandising has unlimited growth potential" (B. Schwobthaler, Licensing for Growth)

"Unlike stadium capacity, licensing and merchandising (L&M) has unlimited potential growth, and particularly in international markets. This is where you have a lot of fans who are not able to go to the stadium, but who will still buy products if products were available to them. Or if products were…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 134290
• Published on 03/12/18 at 16:00
©  D.R.
Ligue 1 Conforama: Partedis (building products) shirt sponsor of Girondins de Bordeaux for 3 matches

Partedis, a French company specialised in the distribution of building products, has become the main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for three games during the 2018-19 season, according to the Bordeaux club on 30/11/2018. Partedis is one of the "privileged…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 134776
• Published on 03/12/18 at 14:50
©  D.R.
adidas: four limited edition jerseys available on the FIFA 19 video game (EA Sports) and in stores

The German equipment manufacturer adidas and the American video game publisher EA Sports, have launched a series of limited edition Real Madrid CF (LaLiga Santander), Manchester United FC (Premier League), FC Bayern Munich (Bundesliga) and Juventus FC (Serie A TIM) jerseys on the FIFA 19 video…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, esport - gaming
• Article # 134713
• Published on 03/12/18 at 12:55
©  @MGMResortsItls
Sports Betting: MGM Resorts (hotels and casinos) official MLB gaming and entertainment partner

MGM Resorts, an American chain of hotels and casinos, has become the first official gaming and entertainment partner of Major League Baseball (MLB) as part of a "multiyear agreement," according to MLB, on 27/11/2018. MLB is the third major league in North America to sign with MGM Resorts after the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 134576
• Published on 30/11/18 at 17:39
©  Atlético de Madrid
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 134620
• Published on 30/11/18 at 12:29