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©  D.R.
UK: Steve Sayer appointed vice-president and general manager of The O2 Arena (London)

Steve Sayer has been appointed vice-president and general manager of The O2 Arena (London, UK), which includes the arena itself (a music, sports and entertainment venue), a club, a cinema, bars and restaurants, on 20/11/2018. Sayer succeeds John Langford, who has been appointed chief operating…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 133952
• Published on 22/11/18 at 11:20
©  Tottenham Hotspurs FC
Premier League: Kumho Tyre (tyres) extends as an official partner of Tottenham Hotspur (2018-2021)

Kumho Tyre, a South Korean tyre manufacturer, has extended as the "Official Tyre Partner" of Tottenham Hotspur FC (Premier League) for three seasons (2018-2021), on 21/11/2018. The brand has been a partner of the club since 19/07/2016. Kumho Tire retains the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 133946
• Published on 21/11/18 at 18:00
©  D.R.
eSports: Nike equipment supplier of the Tencent League of Legends Pro League (€126m over 5 years)

Nike, an American sports equipment manufacturer, has become the equipment supplier of the Tencent League of Legends Pro League (LPL), a Chinese professional eSports league on the League of Legends video game for five years (2018-2022), according to international media on 20/11/2018. League of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 133871
• Published on 21/11/18 at 13:29
©  D.R.
Juventus FC: M&M's (confectionary), second main shirt sponsor of the women's team (2018-2021)

Mars Italia, an Italian confectionery company, has renewed and extended its partnership with Juventus FC (Serie A TIM) for three seasons, until 2020-21, on 16/11/2018. M&M's, brand of the American company Mars, has become the second main shirt sponsor of Juventus Women for their Calcio Femminile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 133865
• Published on 21/11/18 at 10:50
©  D.R.
Premier League: Nike American football jerseys in the colours of Tottenham Hotspur FC and Chelsea FC

Nike, an American equipment manufacturer, is offering football jerseys, like those worn by NFL franchises, in the colours of Premier League clubs Tottenham Hotspur FC and Chelsea FC, on 11/16/2018. This activation highlights several partnerships: Nike is the equipment supplier for Tottenham…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 133864
• Published on 21/11/18 at 10:20
©  D.R.
Nike: a commemorative shirt celebrating a 20 year partnership with FC Barcelona (1998-2018)

The American equipment manufacturer Nike is celebrating the 20th anniversary (1998-2018) of its partnership with FC Barcelona (LaLiga Santander) with a commemorative shirt "featuring a stylish mash-up of every home shirt of the last two decades," announced the brand on 16/11/2018. The shirt will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 133796
• Published on 20/11/18 at 16:24
©  FFF_IWC
FFF: the Swiss International Watch Co (IWC), official watchmaker of the men's France team

The Swiss watchmaker International Watch Co (IWC), a subsidiary of the Richemont group, has become the "official watchmaker" of the French men's football team on 16/11/2018. The agreement will last a duration of one year, according to the FFF who spoke to News Tank Football on 20/11/2018. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 133794
• Published on 20/11/18 at 15:34
©  AC milan
Serie A TIM: Nilox (technology) extends as an official partner of AC Milan for 2018-19

Nilox, an Italian brand specialised in sports connected objects and outdoor technology, has extended as the "electric mobility official partner" of AC Milan (Serie A TIM) for the 2018-19 season, on 14/11/2018. Nilox became a partner of the club for the 2017-18 season, on 16/11/2017. Nilox…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 133748
• Published on 20/11/18 at 11:09
©  VCF
LaLiga Santander: Café Silvestre extends as an official supplier of Valencia CF for 2018-19

Café Silvestre, a company specialised in the production and distribution of coffee, has extended as a partner and the "official coffee" of Valencia CF (LaLiga Santander) for one season until the end of 2018-19, on 15/11/2018. Café Silvestre, founded in 1940 and headquartered in Valencia…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 133729
• Published on 19/11/18 at 16:59
©  Mainz
FSV Mainz 05: Kömmerling (windows/shutters) activates it's partnership via a premium seating area

Kömmerling, a German brand of window and shutter systems, is activating its partnership with the FSV Mainz 05 (Bundesliga) through the creation of "Premium Fensterplätzen" (Premium window seats) specially redecorated with windows of the brand, in the central stand of the Mainzelmännchen stand at…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 133704
• Published on 19/11/18 at 15:20