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©  Asian BGE
Serie A TIM: Nextbet (sports betting) becomes the first regional partner of SSC Napoli in Asia

Nextbet, an online sports betting operator for the Asian market, has become the first regional partner of SSC Napoli (Serie A TIM) in Asia, on 02/10/2018. The duration of the partnership has not been communicated. Nextbet is a brand from the Hong Kong-based Asian BGE Group (owned by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 130224
• Published on 04/10/18 at 12:20
©  New Era
Premier League: New Era (caps) becomes the "official headwear licensee" of Tottenham Hotspur FC

New Era, an American brand specialised in caps, has become the "official headwear licensee" of Tottenham Hotspur FC (Premier League) as part of a "multi-year agreement", announced the London club on 28/09/2018. "This new agreement will see New Era become the Club’s official headwear licensee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 130178
• Published on 04/10/18 at 09:34
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC
Serie A TIM: Wanbo Sports (sports media group) becomes a regional partner of Juventus FC in China

Wanbo Sports, a Chinese sports media group, has become a regional partner of Juventus FC (Serie A TIM) in China, on 28/09/2018. The duration of the agreement has not yet been communicated. The agreement is in the fifth level in the sponsorship hierarchy of the Italian club. "Since its…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 130182
• Published on 03/10/18 at 15:30
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (October 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2018 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 129993
• Published on 02/10/18 at 12:25
©  Viessmann
Bayern Munich: Viessmann (energy systems) regional partner in mainland China and Hong Kong

Viessmann, a German manufacturer of heating, cooling and industrial energy systems, has become a regional partner of FC Bayern Munich (Bundesliga) in mainland China and Hong Kong, on 25/09/2018. The duration of the agreement has not been communicated. As part of the partnership, Viessmann can…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129988
• Published on 01/10/18 at 17:44
©  CA River Plate
Argentina: Konami, partner of River Plate, with PES 2019 game logo displayed in the shirt numbers

The logo of the video game PES 2019 has appeared in the numbers on the back of the Club Atlético River Plate (Superliga Quilmes Clásica) shirts since 23/09/2018 and the Club Atlético Boca Juniors - River Plate "Superclásico" (0-2, Matchday 6 of the 2018-19 season). Konami, the Japanese video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129829
• Published on 01/10/18 at 15:50
©  D.R.
LaLiga: "With Unilever, we really enter the daily life of people" (G. Bolle, global partnerships)

"This partnership with Unilever allows us to send a strong message. LaLiga is a worldwide entertainment platform, already associated with global brands, but this is the first time that we will really be able to activate a partnership in the everyday life of our fans, wherever they are on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129906
• Published on 01/10/18 at 13:30
©  LaLiga
LaLiga: Unilever (Rexona and Clear Men brands) global partner until 2020-21 (€4m per season)

Unilever, a Dutch group producing and distributing Fast-Moving Consumer Goods (FMCG), has become an official global partner of LaLiga for three seasons (2018-2021), on 28/09/2018. The amount of the agreement is more than €4m per season, according to information confirmed by News Tank Football…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129893
• Published on 01/10/18 at 10:35
©  Mastercard_League of Legends
eSports: Mastercard (payment), global sponsor of competitions on the League of Legends game

Mastercard, the US group of payment solutions, has become, in collaboration with the American video game developer and eSports tournament organiser Riot Games, the first global sponsor of competitions on the League of Legends game, on 19/09/2018. "As the exclusive global payment services…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 129552
• Published on 27/09/18 at 17:44
©  DFL
Germany: Tag Heuer extends as the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker TAG Heuer has extended its partnership with the DFL from the 2018-19 season, according to the German League on 27/09/2018. TAG Heuer has been the "official timekeeper" of the Bundesliga and 2.Bundesliga since the 2015-16 season after an agreement on 01/08/2015. Tag Heuer…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 129717
• Published on 27/09/18 at 17:04