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Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on 18/07/18 at 16:44

FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on 18/07/18 at 14:30

West Ham United FC: Basset & Gold (finance) becomes sleeve sponsor and eSports partner for 2018-19

Basset & Gold, a UK-based financial services company, has become the sleeve sponsor and eSports partner of West Ham United FC (Premier League) for the 2018-19 season, according to the club on 13/07/2018. "The partnership will see Basset & Gold's logo featured on the left sleeve of all West Ham…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 125087
• Published on 17/07/18 at 14:39

2018 World Cup in Russia: RATP celebrates France's victory by renaming Paris metro stations

The Paris public transport group RATP is celebrating France's 2018 World Cup victory versus Croatia (4-2) on 15/07/2018, by renaming several metro stations on behalf of the players and manager of the French national team, on 16/07/2018. On line 2 of the Paris metro, the station Avron has…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 125069
• Published on 17/07/18 at 12:39

France-Croatia (4-2): Nike "wins" its 2^nd World Cup and presents the 2018 "two stars" France kits

France - Croatia (4-2, 15/07/2018), the final of the 2018 World Cup, allowed the American sports equipment manufacturer Nike to "win" its first World Cup football since the title of Brazil in 2002 (2-0 victory in the final against Germany on 30/06/2002, at the International Stadium Yokohama…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 125042
• Published on 17/07/18 at 11:20

Premier League: Dafabet (betting) becomes main shirt sponsor of Fulham FC for two seasons 2018-2020

Dafabet, an online gambling and sports betting operator based in the Philippines, has become the main shirt sponsor of Fulham FC (Premier League) for two seasons, 2018-19 and 2019-20, announced the club on 11/07/2018. The amount of the "record shirt sponsorship deal" has not been communicated, but…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Betting, …
• Article # 124988
• Published on 16/07/18 at 15:29

Baseball: MLB - Clear agreement to deploy biometric ticketing in the stadiums by 2019

Clear, a US-based biometric solutions firm, is partnering with MLB and Tickets.com to introduce a biometrics-based ticketing system in MLB's "ballparks", starting in 2019, announced the two parties on 12/07/2018. "Clear becomes the Official Biometric Identity and Ticketing Partner of Major League…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 124993
• Published on 16/07/18 at 13:30

LaLiga Santander: Betway (betting) becomes the main shirt sponsor of Levante UD for 2018-2020

Betway, an online sports betting and gambling operator based in Malta, has become the main shirt sponsor of Levante UD (LaLiga Santander) for two seasons (2018-2020) on 03/07/2018. The annual value of the agreement is estimated at €1m by the Spanish media. This is a first level partnership in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 124887
• Published on 16/07/18 at 09:40

1. FSV Mainz 05: AOK (health), shirt sponsor of the youth teams and eSports partner until 2019-20

AOK Rheinland-Pfalz/Saarland, a regional branch of the German health insurance fund AOK Gesundheitskasse, has become a partner of 1.FSV Mainz 05 (Bundesliga) and its eSports team for a period of two seasons (2018-2020), according to the club on 12/07/2018. "The agreement focuses specifically on…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 124871
• Published on 13/07/18 at 12:24

Premier League: Kohler (plumbing products) becomes sleeve sponsor of Manchester United from 2018-19

Kohler, an American manufacturing company specialising in plumbing fixtures, bathroom and kitchen products, engines and generators, and is also active in the hotel and hospitality sector, has become the shirt sleeve sponsor Manchester United FC (Premier League) from 2018-19, on 12/07/2018. The…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 124851
• Published on 13/07/18 at 10:39