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©  Asics
Asics: launch of the "Tenkan-Ten Sport & Well-being Growth Catalyst" (startup incubator)

Asics is offering European startups specialised in sport & well-being the opportunity to register for their exclusive "Tenkan-Ten" ("tipping point" in Japanese) growth incubator programme, according to the Japanese sports equipment supplier on 16/05/2018. The call for applications is open until…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 120611
• Published on 22/05/18 at 16:24
©  Brandwatch
Brandwatch: adidas is the most visible brand on social networks, Puma the most powerful

adidas is the brand with the most present logo on social media, with nearly 6.7 million images published each month on the Twitter and Instagram platforms, reveals the study "The 2018 Brand Visibility Report" from the English company Brandwatch, and published on 03/05/2018. Brandwatch has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 120603
• Published on 22/05/18 at 14:45
©  RC Lens_Macron
France: Macron succeeds Umbro as equipment supplier (2018-2021) of RC Lens (Domino's Ligue 2)

The Italian brand Macron has become the official equipment supplier of Racing Club de Lens (Domino's Ligue 2) for a period of three years beginning the 2018 season, announced the French club on 14/05/2018. The agreement was negotiated via Lagardère Sports, a Lagardère Sports and Entertainment…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 120039
• Published on 22/05/18 at 09:54
©  adidas
Premier League: adidas becomes the "Official Technical Kit Partner" of Leicester City from 2018-19

The German brand adidas will succeed Puma as the "Official Technical Kit Partner" of Leicester City FC (Premier League) from 2018-19, announced the English club on 16/05/2018. Neither the duration nor the value of the contract have been communicated. Puma has been the kit supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120432
• Published on 21/05/18 at 11:30
©  FCB
LaLiga: FC Barcelona extends its partnership with Estrella Damm (beer brand) from 2018 until 2022

The Catalan brewer Estrella Damm and FC Barcelona (LaLiga Santander) have extended their partnership for the 2018-2022 period (four seasons), on 15/05/2018. The new contract was ratified by the board of FC Barcelona on 12/02/2018. Damm, and its beer brand "Estrella Damm", have been premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 120332
• Published on 18/05/18 at 12:44
©  DFB
DFB: Samsung (electronics) "official technological partner" of the German Federation until 2021

Samsung Electronics GmbH, a German subsidiary of the South Korean Samsung electronics group, has become the "official technological partner of the DFB", announced the German Football Federation on 15/05/2018. The partnership covers the German men's and women's and junior national teams, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 120331
• Published on 18/05/18 at 11:50
©  FFF
FFF: Brioche Pasquier (food products) extends as official supplier to the Federation until 2023

The Brioche Pasquier group, a French agribusiness company, has extended its partnership with the FFF for five years (until June 2023), on 17/05/2018. Brioche Pasquier has the status of official supplier, the third level in the sponsorship hierarchy of the French Football Federation. Brioche…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 120359
• Published on 18/05/18 at 11:20
©  UEFA
Europa League: Hankook (tyres) extends as an official sponsor of the competition for 2018-2021

Hankook Tire, South Korean tyre manufacturer, has extended its contract as an official sponsor of the Europa League for the 2018-2021 cycle on 16/05/2018, on the day of the final of the 2018 edition of the competition, Olympique de Marseille - Club Atlético de Madrid (0-3), at the Groupama Stadium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 120206
• Published on 17/05/18 at 13:00
©  VfB Stuttgart
Bundesliga: Jako to succeed Puma as the equipment supplier of VfB Stuttgart from 2019-20

The German brand Jako will succeed Puma as the equipment supplier of VfB Stuttgart (Bundesliga) announced the club on 14/05/2018. The four season contract will run from 2019 to 2023. "Under the slogan 'WE ARE TEAM', Jako will kit-out the professional side and all youth teams from VfB's youth…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120222
• Published on 17/05/18 at 12:10
©  Vitality_Infront
eSports: Infront (Switzerland) becomes the exclusive marketing agency of Team Vitality (France)

Infront, the Swiss media rights and sports marketing agency, and Team Vitality, the French eSports organisation, have formed an "exclusive marketing partnership" on 16/05/2018. "The new agreement highlights the team's ambition to take advantage of the commercial opportunities increasingly…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, esport - gaming
• Article # 120208
• Published on 16/05/18 at 17:40