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Handball: Lagardère Sports extends its partnership with the German federation until 2024

Lagardère Sports Germany has extended its partnership with the German Handball Federation (DHB) for another four years until 2024, on 15/03/2018. The previous extension, which linked the two entities until 2020, was in 2014. Lagardère Sports Germany (then Sportfive) became a DHB agency from 2008…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 115661
• Published on 19/03/18 at 17:20

Football: Raphaël Varane becomes the new French ambassador of Braun (shaving products)

French international footballer Raphaël Varane has become the new French ambassador of Braun, the German brand of electric shaving products, on 13/03/2018. "Raphaël Varane is a model of success for the brand. The French international has been able to focus on the most important stages of his…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 115663
• Published on 19/03/18 at 16:30

adidas: turnover of €21.2bn (+14.8%) and operating profit up by 31% to €2.07bn in 2017

adidas Group posted a turnover of €21.2bn during the financial year 2017 (from 01/01 to 31/12/2017), up 14.8% compared to 2016 (€18.5bn), announced the German equipment manufacturer on 14/03/2018. Excluding the impact of the discontinued operations (see elsewhere), the adidas Group's revenues…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 115746
• Published on 19/03/18 at 16:00

LaLiga Santander: Michael Higham leaves Arsenal FC to become head of sponsorships at Sevilla FC

Britain's Michael Higham has become head of sponsorships at Sevilla FC (LaLiga Santander) on 01/03/2018. He is under the direction of Ramon Loarte, chief marketing officer of the Spanish club. Higham's main mission is the internationalisation of the Andalusian club's partnerships. Michael…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115667
• Published on 19/03/18 at 09:45

LaLiga: SPD Bank extends as regional partner of FC Barcelona in China until 2019-20

The Chinese bank Shanghai Pudong Development Bank has extended its regional partnership with FC Barcelona (LaLiga Santander) in China for the 2018-2020 cycle, on 12/03/2018. Shanghai Pudong Development Bank has been Barça's official bank in China since 22/12/2016, initially until the end of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115561
• Published on 16/03/18 at 11:15

Liga NOS: New Balance extends as equipment supplier of FC Porto until 2024-25

The American brand New Balance has extended its contract as the equipment supplier of FC Porto (Liga NOS) for the 2018-2025 period, a duration of seven seasons, on 14/03/2018. The American brand Warrior Sports has succeeded Nike as the equipment supplier of FC Porto on 30/05/2014, with a…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 115588
• Published on 16/03/18 at 10:15

Matchday 29 of Ligue 1 and Ligue 2: €25,500 for women's football via LFP-FDJ "Buts Pour Elles"

The LFP, its partner FDJ (French national betting and lottery operator) and Fondaction du Football have renewed the "Buts Pour Elles" operation to promote women's football in clubs, for Matchday 29 of the 2017-18 Ligue 1 Conforama and Domino's Ligue 2, from 09 to 12/03/2018, during which 51 goals…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 115428
• Published on 16/03/18 at 09:15

Bundesliga: virtual advertising for international broadcasts of German matches in 2018-19

The DFL has set up virtual advertising for the international broadcast of Bundesliga and 2.Bundesliga matches from the 2018-19 season, announced the German professional football league on 13/03/2018. "The technology provider Supponor (UK), whose system allows specially certified LED advertising…

Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 115481
• Published on 15/03/18 at 17:34

PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 115480
• Published on 15/03/18 at 15:15

eSports: McDonald's title sponsor of the the Spanish league's "Virtual LaLiga eSports" competition

McDonald's, the American fast-food chain, has become the title sponsor of LaLiga's Spanish eSports competition, the "Virtual LaLiga eSports", said LaLiga on 12/03/2018. The "McDonald's Virtual LaLiga eSports" will serve as the official qualifying phase for Spanish participants in the EA…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 115426
• Published on 15/03/18 at 12:59