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©  DFL
Bundesliga: virtual advertising for international broadcasts of German matches in 2018-19

The DFL has set up virtual advertising for the international broadcast of Bundesliga and 2.Bundesliga matches from the 2018-19 season, announced the German professional football league on 13/03/2018. "The technology provider Supponor (UK), whose system allows specially certified LED advertising…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 115481
• Published on 15/03/18 at 17:34
©  Paris-SG
PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 115480
• Published on 15/03/18 at 15:15
©  Laliga
eSports: McDonald's title sponsor of the the Spanish league's "Virtual LaLiga eSports" competition

McDonald's, the American fast-food chain, has become the title sponsor of LaLiga's Spanish eSports competition, the "Virtual LaLiga eSports", said LaLiga on 12/03/2018. The "McDonald's Virtual LaLiga eSports" will serve as the official qualifying phase for Spanish participants in the EA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 115426
• Published on 15/03/18 at 12:59
©  Bangkok Airways
Bundesliga: Bangkok Airways (airline) becomes a regional partner of Borussia Dortmund in Asia

The Thai airline Bangkok Airways has become a regional partner of Borussia Dortmund (Bundesliga) on 11/03/2018. The agreement, of which the duration has not yet been communicated, will be activated in Thailand, South-East Asian countries, mainland China, Hong Kong, India and Bangladesh. As…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115424
• Published on 14/03/18 at 17:45
©  SEC
News Tank Football and Poulmaire Avocat & Fiduciaire create the "Sport Executive Club" (SEC)

News Tank Football and Poulmaire Avocat & Fiduciaire (legal and trustee firm) have decided to jointly create the "Sport Executive Club" for sport business professionals, a place to exchange ideas, proposals, and innovative solutions, and which is open to decision-makers. The idea of creating…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 115320
• Published on 13/03/18 at 17:49
©  webedia
eSports: Webedia organises two international tournaments on FIFA 18 in Paris and São Paulo

Webedia, a French company specialising in leisure and online entertainment and ESWC (eSports World Convention), events organiser, have announced that they will hold two international eSports tournaments on the FIFA 18 video game (EA Sports) in April 2018, on 02/03/2018. The tournaments will…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums, …
• Article # 115242
• Published on 13/03/18 at 17:20
©  Lega Pro
Lega Pro: collaboration with Philips Lighting until 2022 to improve lighting in Serie C stadiums

The Lega Pro, the professional league that manages the Serie C (Italian third division), has announced a collaboration with Philips Lighting Italia (lighting solutions) for four seasons (2018-2022), on 08/03/2018. The aim is to "support the modernisation of lighting in the stadiums, leading to a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 115240
• Published on 13/03/18 at 13:00
©  AS Monaco
eSports: Kinguin (e-commerce) pocket sponsor and back of the shirt sponsor of AS Monaco eSports team

Kinguin, an e-commerce platform dedicated to video games, has become a partner of the AS Monaco eSports team (Ligue 1 Conforama), according to the club on 02/03/2018. "Kinguin will be visible on the chest pocket and back of the AS Monaco eSports team shirt. The new partnership strengthens AS…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 115228
• Published on 13/03/18 at 10:34
©  UEFA
UEFA: call for proposals for patches licensing to national team competitions for the 2018-2022 cycle

"UEFA has the pleasure to announce it is inviting proposals for competition patches licensing and supply rights for national team competitions (for the 2018-2022 cycle)," said UEFA on 12/03/2018.  To receive more information on the available rights, interested companies should send an e-mail…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 115187
• Published on 12/03/18 at 15:44
©  Inter
Serie A TIM: Gattinoni (travel and events), supplier of FC Internazionale Milano until June 2018

Gattinoni, an Italian group specialised in business travel, events, and communication, has become an official supplier of FC Internazionale Milano (Serie A TIM) until the end of the 2017-18 season, 07/03/2018. The agreement is a sixth level partnership in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115176
• Published on 12/03/18 at 13:40