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©  D.R.
NBA: Verizon renews and extends its partnership and will broadcast 8 games free to non-subscribers

Verizon, an American telecommunications company, has renewed and extended its digital partnership with the NBA for "several seasons", announced the two entities on 17/01/2018. The amount of the deal would be similar to the previous agreement, about $133m a year (€107m), according to US media…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 111672
• Published on 29/01/18 at 11:19
©  FIFA
Think Football 2018: Fatma Samoura, FIFA secretary general, guest of honour on 01/02/2018

Fatma Samoura, the secretary general of FIFA, is the guest of honour at the second edition of Think Football, organised by News Tank Football at the University of Paris-Dauphine on Thursday 01/02/2018. "Technology: Transforming the Economy of Sport" is the theme of this one-day Think Football…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 111570
• Published on 29/01/18 at 10:45
©  FC Schalke 04
Bundesliga: ORCA (food waste recycling) becomes a sponsor of FC Schalke 04 until 2021

ORCA, a Canadian brand of machinery and solutions for the recycling of food waste, has become a sponsor of FC Schalke 04 (Bundesliga) on 25/01/2018. The contract will run for three years, until 2021. The contract is with Forum Enviro, an Australian company for environmental solutions, which…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 111642
• Published on 26/01/18 at 15:15
©  Coca-Cola
2018 World Cup: Coca-Cola Trophy Tour launched in London with Sir Geoff Hurst and Andrea Pirlo

"Today the global leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London (UK), with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup Original Trophy off on its…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 111548
• Published on 26/01/18 at 12:30
©  Arsenal FC
Premier League: CashBet Coin becomes official cryptocurrency and blockchain partner of Arsenal FC

CashBet Coin, the cryptocurrency of US online casino operator CashBet, has become an "official cryptocurrency partner" and "official blockchain partner" of Arsenal FC (Premier League) on 24/01/2018. The duration of the contract was not communicated. The partnership is a third level agreement in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 111523
• Published on 25/01/18 at 16:50
©  Formula E
Formula E: Qatar Airways extends as title sponsor of the 2018 Paris and New York E-Prix

Qatar Airways has extended as an official partner and title sponsor of the Paris and New York E-Prix for the 2018 season, announced the ABB FIA Formula E, the global electric car circuit, on 22/01/2018. Qatar Airways became the title sponsor of the 2017 E-Prix editions of Paris and New York on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 111308
• Published on 25/01/18 at 15:14
©  FC Barcelona
Japan: Rakuten unveil exhibition of 48 FC Barcelona shirts in their cafe in Tokyo

Rakuten, a Japanese group specialising in Internet services, e-commerce, finance, and digital content, have unveiled a temporary exhibition of FC Barcelona (LaLiga Santander) shirts in Tokyo (JPN), on 19/01/2018. Rakuten is Barça's main shirt sponsor for the 2017-2021 period (plus a one-year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 111436
• Published on 25/01/18 at 14:19
©  Nike
China: Nike ranked the most influential sports brand in 2017 with the Chinese Super League in third

US apparel maker Nike is the most influential sports brand in China, ahead of the CBA (Chinese professional basketball league) and the CSL, according to the 2017 ranking of "Top 50 most influential sports brands in China", published on 28/12/2017. Nike is the official equipment supplier for the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 111148
• Published on 25/01/18 at 13:39
©  Fenerbahçe SK
Turkey: Acıbadem (health group) main shirt sponsor of Fenerbahçe SK from January 2018

Acıbadem Sağlık Grubu, a Turkish health group (hospitals, clinics), has become the main shirt sponsor of Fenerbahçe SK (Süper Lig) on 19/01/2018. The Acıbadem logo has been displayed on the main sponsorship space of the Istanbul (TUR) club's match shirts since that date. Neither the duration…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 111373
• Published on 24/01/18 at 17:50
©  CSL
China: DHL (logistics) extends its partnership with the Chinese Super League until 2020

DHL, a German express delivery and logistics group, has extended its partnership with the Chinese Super League for the 2018-2020 cycle (three years), on 20/01/2018. DHL has been a partner of the CSL since 2014. This is a second level partnership in the sponsorship hierarchy of the CSL. As…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Media Audiences, Authorities, …
• Article # 111310
• Published on 24/01/18 at 16:55