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©  D.R.
Olympics: Technogym (fitness equipment) becomes official supplier of PyeongChang 2018

Technogym, an Italian supplier of fitness equipment, has become a partner of the Olympic Winter Games of 2018 (from 09 to 25/02/2018) in PyeongChang (South Korea), on 16/01/2018. Technogym has the status of "official supplier", in the third level in the sponsorship hierarchy of the event…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners, …
• Article # 110916
• Published on 18/01/18 at 13:49
©  Hertha BSC
Bundesliga: Orafol (adhesives) extends as an exclusive partner of Hertha BSC until 2018-19

Orafol, manufacturer of films, adhesive systems, and reflective materials, has extended its partnership with Hertha BSC (Bundesliga) for one season, until the end of the 2018-19 season, on 15/01/2018. The amount of the agreement will be €750,000 per year, according to German media. Orafol became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 110844
• Published on 18/01/18 at 13:09
©  CD Leganés
LaLiga Santander: Elephone (smartphones) back shorts sponsor of Club Deportivo Leganés in 2017-18

Elephone, a Chinese manufacturer of smartphones, has become a back-of-the-shorts sponsor of Club Deportivo Leganés (LaLiga Santander) until the end of the 2017-18 season, on 16/01/2018. The partnership will be inaugurated during the Club Deportivo Leganés - Real Madrid CF first-leg…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 110838
• Published on 18/01/18 at 12:24
©  D.R.
Think Football 2018: conference in Paris (FRA) on 01/02/2018, hosted by News Tank Football

Think Football returns for its second edition with the theme: "Technology: Transforming the Economy of Sport", on 01/02/2018 at the Paris Dauphine University in Paris (FRA), for a day of discussions and networking centred on innovation in sport and the impact of technology on sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 106720
• Published on 18/01/18 at 09:50
©  LFP
France: Benjamin Deblicker leaves the LFP to become of VP Sales Sponsoring at Lagardère Sports

Benjamin Deblicker (FRA) has taken the position of "VP Sales Sponsoring" at Lagardère Sports France, the sports marketing agency, on 08/01/2018. Deblicker will be under the direction of Xavier Oddone, commercial director for France at Lagardère Sports. Benjamin Deblicker was responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 110845
• Published on 17/01/18 at 18:35
©  KNVB
Netherlands: TOTO (sports betting) title sponsor of the national cup until 2021-22

TOTO, Nederlandse Loterij's (the Netherlands national lottery) sports betting offer, has extended its partnership with the KNVB (the Royal Dutch Football Association) by becoming the title sponsor of the Netherlands national cup on 12/01/2018. TOTO has been a partner of the Netherlands cup since…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 110720
• Published on 17/01/18 at 16:10
©  FCGB
Ligue 1 Conforama: Dr. Beckmann (cleaning products) official partner of FC Girondins de Bordeaux

Dr. Beckmann, a household cleaning products brand, has become an official partner of FC Girondins de Bordeaux (Ligue 1 Conforama) on 15/01/2018. The duration of the partnership has not been disclosed. As part of the agreement, Dr. Beckmann gains visibility on advertising panels at the Matmut…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110731
• Published on 17/01/18 at 14:30
©  SPFL
Scotland: Ladbrokes (betting) to extend its title partnership with the SPFL until 2019-20 (press)

Ladbrokes, a British sports betting operator, will extend its partnership with the Scottish Premier Football League (SPFL) for two additional seasons, until the end of the 2019-20 season, according to Scottish media on 12/01/2018. The information has not been made official by either Ladbrokes or…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Betting, …
• Article # 110725
• Published on 17/01/18 at 11:40
©  RCD Espanyol
LaLiga Santander: Alfa Romeo official vehicle of RCD Espanyol until the end of the 2017-18 season

The automobile manufacturer Fiat Chrysler Automobiles Spain, via the brand Alfa Romeo, has become the "official vehicle" of RCD Espanyol (LaLiga Santander) until the end of the 2017-18 season, on 12/01/2018. Alfa Romeo gains the status of official supplier, the fourth level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110572
• Published on 16/01/18 at 11:45
©  FC Metz
Ligue 1 Conforama: SPIE (multi-technical services) pocket sponsor of FC Metz until 2019-20

SPIE, a French company specialised in multi-technical services in the fields of energy and communication, has become a shirt upper chest sponsor of FC Metz (Ligue 1 Conforama) until the end of the 2019-20 season, a two and a half season contract, on 12/01/2018. SPIE gains the status of premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110597
• Published on 16/01/18 at 11:00