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Eredivisie: Richard Denton (Cruyff Institute) sponsoring and partnerships manager of Vitesse Arnhem

The Briton Richard Denton has joined Vitesse Arnhem (Eredivisie) as sponsoring and partnership manager, announced the Dutch club on 11/12/2017. Denton was appointed in October 2017. He is under the authority of Olivier Smit, commercial director of Vitesse.Richard Denton has also been a professor…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110145
• Published on 09/01/18 at 17:49

Serie A TIM: Vwin (sports betting operator) becomes AC Milan's first regional partner in Asia

Vwin, a sports betting operator based in the British Virgin Islands, has become the first regional partner of AC Milan (Serie A TIM) in Asia, on 08/01/2018. Neither the duration nor the financial details of the contract have been communicated. The partnership enables Vwin to use AC Milan's brand…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 110130
• Published on 09/01/18 at 17:00

LaLiga Santander: BeSoccer (mobile application) becomes shorts sponsor of CD Leganés until 2018-19

BeSoccer, a Spanish mobile application of football news and results, has become an official partner and shorts sponsor of Club Deportivo Leganés (LaLiga Santander) for one and a half seasons, until the end of the 2018-19 season, on 03/01/2018.BeSoccer obtains the status of "technological partner…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 110035
• Published on 08/01/18 at 16:54

Tipico Bundesliga: adidas offical ball supplier of the Austrian league until 2021

adidas has become the supplier of the official Tipico Bundesliga and Sky Go Erste Liga footballs for the 2018-2021 period, announced the Österreichische Fußball-Bundesliga, the Austrian professional football league, on 14/12/2017. adidas has been a partner of the ÖFBL "for many seasons," said the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 109978
• Published on 08/01/18 at 11:59

Lega Serie A: Nike renew agreement as technical sponsor of the Serie A TIM

"We have renewed the sponsorship agreement with Nike, we will evaluate further proposals for naming rights and other sponsorship agreements of the league," said Carlo Tavecchio, temporary administrator of the Lega Serie A, to the from the Ordinary Assembly of the Italian League organised in Milan…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 109947
• Published on 05/01/18 at 17:10

National cups: first division clubs take part in England and France

First division clubs in England and France will be the only clubs in the European Top 5 leagues to play a national cup match on the weekend of 05 to 08/01/2018. The Premier League clubs will take part in the third round of the Emirates FA Cup from 05 to 08/01/2018 and the Ligue 1 Conforama clubs…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 109932
• Published on 05/01/18 at 15:30

Eredivisie: Coca-Cola extends as sponsor of PSV Eindhoven for three seasons until 2019-20

Coca-Cola Nederland, the Dutch subsidiary of the US beverage manufacturer, have extended as sponsor of PSV Eindhoven (Eredivisie) for three seasons, the 2017-2020 period, on 22/12/2017. This is a fourth level partnership in the sponsorship hierarchy of the Dutch club. Coca-Cola Nederland became…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 109861
• Published on 04/01/18 at 16:55

adidas: 25 brand ambassadors in the latest film of the "Here to Create" campaign

adidas highlights 25 athletes, musicians, and brand ambassadors in its latest video, part of the "Here to Create" global communication campaign, titled "Calling All Creators" which has been broadcast in cinemas, on social networks, on television, and adidas.com, since 21/12/2017. The film is being…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 109849
• Published on 04/01/18 at 15:49

France: PMU (betting operator) to extend as a major partner of the FFF until 2022 (press)

PMU, a French betting operator for horse racing, sports, and other gaming, will extend as a major partner of the FFF and amateur football for the 2018-2022 period, according to the French sports daily L'Équipe on 26/12/2017. PMU has been a partner of the FFF since 2010, and until the end of the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 109739
• Published on 04/01/18 at 10:04

Eredivisie: Ziggo (telecom) extends as shirt sponsor of AFC Ajax until 2019-20

Ziggo, the Dutch telecommunications group, has extended its main shirt sponsorship deal with AFC Ajax until the end of the 2019-20 season, one additional season, on 28/12/2017. "The other conditions (of the contract) remain unchanged," said the Dutch club. Ziggo has been the main shirt sponsor of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 109728
• Published on 03/01/18 at 16:14