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©  FCGB
Ligue 1 Conforama: Intersport (distribution) becomes official partner of FC Girondins de Bordeaux

Intersport France, a subsidiary of the Swiss sporting goods distribution group, has become an official partner of FC Girondins de Bordeaux (Ligue 1 Conforama) on 12/01/2018. The duration of the partnership has not been disclosed. As part of the agreement, Intersport will gain visibility on the FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 110566
• Published on 15/01/18 at 16:35
©  Puma
Puma: Kering to distribute in kind 70% of its 86.3% stake in the sports equipment manufacturer

"The board of directors of Kering has unanimously proposed to submit to its shareholders the plan to distribute in kind approximately 70% of the outstanding shares of the equipment manufacturer Puma in circulation, knowing that the group currently holds 86.3 %," announced the global group of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 110526
• Published on 15/01/18 at 11:54
©  Sky Austria
Germany: Tipico (sports betting) partner of the Bundesliga and 2.Bundesliga until 2021

Tipico, a sports betting operator registered in Malta, has become an official partner of the Bundesliga and 2.Bundesliga, on 10/01/2018. The agreement - concluded with Bundesliga International, a subsidiary of the DFL - will run until the end of the 2020-21 season, lasting three and a half…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 110441
• Published on 12/01/18 at 15:00
©  VfB Stuttgart
Bundesliga: Allianz (insurance) official partner of VfB Stuttgart until 2020-21

The German insurance company Allianz has become the "team and insurance" partner of VfB Stuttgart (Bundesliga) on 09/01/2018. The contract will run until the end of the 2020-21 season - a duration of three and a half seasons - and is valued at €0.5m per season, according to specialised German…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110340
• Published on 12/01/18 at 13:25
©  ABB
Formula E: ABB (technology) becomes title sponsor of the circuit for the 2018-2025 period

ABB, a Swiss company specialising in advanced digital technology, has become the title sponsor of the global circuit of electric car racing, Formula E, on 09/01/2018. The circuit takes the name of "ABB FIA Formula E Championship". The agreement, worth between €12m and €13m per season, could last…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 110373
• Published on 12/01/18 at 10:30
©  Climate Action
SIS 2018: conference on sustainable innovation in sport, in Amsterdam (NED), 02 and 03/05/2018

The "Sustainable Innovation in Sport 2018" conference, organised by the NGO Climate Action, is scheduled on Wednesday 02 and Thursday 03/05/2018, at the Amsterdam ArenA in Amsterdam (NED). This is the third edition of this conference, organised in Paris (FRA) in 2015 and Munich (GER) in 2017. The…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 110264
• Published on 11/01/18 at 17:29
©  Arsenal FC
Premier League: Hyde Park Developments becomes real estate partner of Arsenal FC in Egypt

Hyde Park Developments, an Egyptian real estate developer, has become the first official partner of Arsenal FC (Premier League) in Egypt, on 09/01/2018. The duration of the contract has not been disclosed. Hyde Park Developments gains the status of official "real estate" partner of the north…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110332
• Published on 11/01/18 at 15:39
©  KDDI
Virtual reality: au (KDDI mobile brand) distributes VR headsets to fans for Japan - South Korea game

KDDI, a Japanese telecommunications group, activated its partnership with the Japan Football Federation (JFA) by deploying virtual reality headsets in the colours of "au", its mobile phone brand, during the last match of the EAFF E-1 Football Championships, Japan - South Korea (1-4) at the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 110172
• Published on 10/01/18 at 17:24
©  OXiGEN
Bundesliga: OXiGEN (oxygenated beverages) becomes regional partner of FC Bayern Munich until 2021

OXiGEN, a Canadian brand of oxygenated beverages, has become the official "functional water and recovery tool" partner of FC Bayern Munich (Bundesliga) for three years (2018-2021), on 09/01/2018. "The company’s groundbreaking oxygenated water and shot products provide natural increased stamina…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110216
• Published on 10/01/18 at 14:39
©  Wanda Sports
China: Wanda Group considering an IPO for its sports assets (press)

Wanda Group, a Chinese conglomerate active in tourism, hospitality, entertainment, and sports, has contacted several investment banks, in December 2017, about an IPO in Hong Kong (CHN) or the United States for the assets of Wanda Sports Holding, according to the British news agency Reuters on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 110146
• Published on 09/01/18 at 18:29