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©  The FA
FA: Budweiser the Offical Beer Partner of Wembley, the England team, and the FA Cup from 2018-19

Budweiser, the American beer brand of the Belgian AB InBev group, has renewed and extended its partnership with The FA, the English Football Federation, on 28/02/2018. Already the Official Beer Partner of the Emirates FA Cup for the 2015-2018 cycle, Budweiser has also become the Official Beer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Stadiums, …
• Article # 114348
• Published on 01/03/18 at 17:34
©  D.R.
PSG: collaboration with Koché (fashion, FRA) celebrated by a film shot at the Parc des Princes

"To celebrate its collaboration with Paris Saint-Germain (Ligue 1 Conforama) for the spring/summer 2018 collection, Koché (French fashion brand) has chosen to shoot a film (see below) at the Parc des Princes (47,929 capacity)," said the Parisian club on 26/02/2018. "Kevin Elramrani-Lince…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 114211
• Published on 01/03/18 at 14:50
©  CAF
CAF: QNET (direct selling) becomes an official sponsor of African club competitions until 2019

QNET, a direct selling company based in Hong Kong, has become an official sponsor of CAF club competitions in 2018 and 2019, announced the Confederation of African Football on 24/02/2018. The sponsorship includes the Total CAF Champions League, the Total CAF Confederation Cup and the Total…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 114239
• Published on 01/03/18 at 14:00
©  @Eintracht
ESports: Indeed activates its partnership by selecting Virtuellen Bundesliga players for Frankfurt

Alexandros Dratzidis (PS4) and Daren Framke (Xbox) will represent Eintracht Frankfurt (Bundesliga) in the play-offs of the TAG Heuer Virtuellen Bundesliga (VBL), the official German eSports league on the FIFA 18 video game, on 10 and 11/03/2018 in Düsseldorf (GER), according to the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sponsors - Partners, …
• Article # 114213
• Published on 28/02/18 at 17:10
©  NTCi
News Tank Football is pleased to announce the launch of its latest sister platform News Tank Cities

Why News Tank Cities? At a time when people talk of the connected and intelligent city, the new phrase "smart city" resonates like a leitmotiv with government and political bodies, and economic decision-makers demand clarity, relevance, and reliability in key information and data. News Tank…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 112758
• Published on 28/02/18 at 16:30
©  Real Madrid CF
LaLiga: Real Madrid CF launch a 360° virtual reality channel with The Dream VR (virtual reality TV)

Real Madrid CF (LaLiga Santander) have launched a 360 degree virtual reality channel with The Dream VR, a company specialised in a virtual reality. "The agreement involves the creation of the club's own channel in the company's app, which is accessible through any mobile device and Samsung's Smart…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 114201
• Published on 28/02/18 at 14:35
©  Villarreal CF
LaLiga: Jawwy (mobile phone service, STC), sleeve sponsor of Villarreal CF until June 2018

Jawwy, a mobile phone service from STC, a Saudi telecommunications group, has become a shirt sleeve sponsor and training kit sponsor of Villarreal CF (LaLiga Santander) until the end of the 2017-18 season on 25/02/2018. Jawwy has the status of official sponsor, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114073
• Published on 27/02/18 at 17:35
©  Aston Martin
F1: Pirelli offers spectators circuit tours in a car driven by a professional racing driver

Pirelli, an Italian tyre brand, has announced a partnership with the FIA Formula 1 World Championship by launching the "Pirelli Hot Laps" programme, which "will allow spectators, celebrities and guests attending a Grand Prix to have an extraordinary and unique experience: being driven in a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 113976
• Published on 27/02/18 at 11:30
©  car2go
Serie A TIM: car2go (car sharing) becomes an official partner of AS Roma from February 2018

car2go, a car sharing service from the German automobile group Daimler, has become an official "mobility sharing" partner of AS Roma (Serie A TIM) on 23/02/2018. This is a fourth level partnership in the sponsorship hierarchy of the Italian club, of which the duration has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114006
• Published on 27/02/18 at 10:29
©  WR
Japan 2019: Toppan Printing (printing) official supplier of the Rugby World Cup

Toppan Printing, a Japanese printing solutions company, has become an official supplier of the 2019 Rugby World Cup on 21/02/2018. "Toppan will provide its support of the tournament's marketing programme through its extensive portfolio of printing services, while also furthering promotion via a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 113956
• Published on 26/02/18 at 16:20