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©  D.R.
Europa League: UEFA and Kia Motors annouce official partnership for 2018-2021

UEFA and South Korean car manufacturer Kia Motors have presented their official partnership for the 2017-2021 cycle of the Europa League, in Geneva (SUI) on 08/03/2018, the opening day of the 88th International Motor Show (from 08 to 18/03/2018). The deal, a second level agreement in the…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 115079
• Published on 09/03/18 at 15:19
©  Juventus
Barbie: launch of the doll of Sara Gama (captain of Juventus Women and the Italian national team)

Mattel, the American toy manufacturer, has launched a Barbie doll of Sara Gama, the captain of both the Juventus women's team (Serie A I Dolci Sapori) and the Italian national team, on 08/03/2018, International Women's Rights Day. Sara Gama is one of 17 women, past and present, portrayed as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 115020
• Published on 09/03/18 at 12:30
©  FCB
FC Barcelona: Stanley Black & Decker (tools) extends its official partnership to the women's team

Stanley Black & Decker, a US manufacturer of tools and safety equipment, has extended its partnership with FC Barcelona (LaLiga Santander) to the the club's women's team until the end of the 2017-18 season, on 07/03/2018. Stanley Black & Decker has the status of official partner of FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115012
• Published on 09/03/18 at 11:34
©  SD Eibar
SD Eibar: Lawson HMV Entertainment (ticketing, JPN) becomes sleeve sponsor for Real Madrid CF match

Lawson HMV Entertainment, a Japanese entertainment ticketing company, has become a sleeve sponsor of the Sociedad Deportiva Eibar (LaLiga Santander) on 07/03/2018. The duration of the partnership will be a single match versus Real Madrid CF, Matchday 28 of LaLiga Santander season, on 10/03/2018…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115021
• Published on 09/03/18 at 11:04
©  Borussia Dortmund
Bundesliga: shirt sleeve sponsors of the clubs in 2017-18

Please find below a list of all the Bundesliga shirt sleeve sponsorship deals. All 18 clubs of the German league have a sleeve sponsor for the 2017-18 season since Badenova, the German electricity and gas supplier, extended and expanded its partnership with SC Freiburg (Bundesliga) by becoming a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 114884
• Published on 09/03/18 at 10:45
©  NBA
NBA: 5miles (e-commerce application) becomes jersey sponsor of the Dallas Mavericks from 2017-18

5miles, an e-commerce application created in Dallas in 2015, has become the a jersey sponsor of the NBA franchise of the city, the Dallas Mavericks, on 07/03/2018. Bumble, a dating app, became a sponsor of the Los Angeles Clippers, during the 2017-18 season on 06/03/2018. The agreement will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 114987
• Published on 08/03/18 at 18:19
©  Sportem
Sportem: keynotes and round tables plus a salon with more than 50 exhibitors, 19-20/03/2018 in Paris

The fourth edition of Sportem, the European Sports Marketing Fair, and the second version co-organized by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), offers, on the first day, two keynotes, three round tables, and two workshop discussions "dedicated to major sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 114911
• Published on 08/03/18 at 09:49
©  Manchester City
Manchester City: Barclays (bank) becomes regional partner of the 2018 pre-season tour of the US

Barclays, the UK-based financial services group, has become a regional partner of Manchester City (Premier League) in the United States, on 06/03/2018. This is a second level partnership in the sponsorship hierarchy of the Mancunian club. Barclays gains the status of official bank and credit…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 114869
• Published on 07/03/18 at 17:39
©  MSV Duisburg
MSV Duisburg: goalkeeper's water bottle sold for €2,000 for the benefit of an association

The water bottle of MSV Duisburg's (2.Bundesliga) goalkeeper Mark Flekken, who conceded a goal as he quenched his thirst during a match against FC Ingolstadt (2-1, Matchday 24 of the 2.Bundesliga, on 24/02/2018), has been sold by the German club to employees of KROHNE Messtechnik GmbH on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 114771
• Published on 07/03/18 at 13:44
©  Waasland Beveren
Jupiler Pro League: Uhlsport equipment supplier of Waasland Beveren for four seasons (2018-2022)

The German brand Uhlsport has become the equipment supplier of Waasland Beveren (Jupiler Pro League) for four seasons (2018-2022) on 02/03/2018. Uhlsport has the status of "Diamond Partner", the first level in the sponsorship hierarchy of the Belgian club. Uhlsport succeeds the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 114762
• Published on 07/03/18 at 12:55