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SD Eibar: Lawson HMV Entertainment (ticketing, JPN) becomes sleeve sponsor for Real Madrid CF match

Lawson HMV Entertainment, a Japanese entertainment ticketing company, has become a sleeve sponsor of the Sociedad Deportiva Eibar (LaLiga Santander) on 07/03/2018. The duration of the partnership will be a single match versus Real Madrid CF, Matchday 28 of LaLiga Santander season, on 10/03/2018…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115021
• Published on 09/03/18 at 11:04

Bundesliga: shirt sleeve sponsors of the clubs in 2017-18

Please find below a list of all the Bundesliga shirt sleeve sponsorship deals. All 18 clubs of the German league have a sleeve sponsor for the 2017-18 season since Badenova, the German electricity and gas supplier, extended and expanded its partnership with SC Freiburg (Bundesliga) by becoming a…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 114884
• Published on 09/03/18 at 10:45

NBA: 5miles (e-commerce application) becomes jersey sponsor of the Dallas Mavericks from 2017-18

5miles, an e-commerce application created in Dallas in 2015, has become the a jersey sponsor of the NBA franchise of the city, the Dallas Mavericks, on 07/03/2018. Bumble, a dating app, became a sponsor of the Los Angeles Clippers, during the 2017-18 season on 06/03/2018. The agreement will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 114987
• Published on 08/03/18 at 18:19

Sportem: keynotes and round tables plus a salon with more than 50 exhibitors, 19-20/03/2018 in Paris

The fourth edition of Sportem, the European Sports Marketing Fair, and the second version co-organized by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), offers, on the first day, two keynotes, three round tables, and two workshop discussions "dedicated to major sports marketing…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 114911
• Published on 08/03/18 at 09:49

Manchester City: Barclays (bank) becomes regional partner of the 2018 pre-season tour of the US

Barclays, the UK-based financial services group, has become a regional partner of Manchester City (Premier League) in the United States, on 06/03/2018. This is a second level partnership in the sponsorship hierarchy of the Mancunian club. Barclays gains the status of official bank and credit…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 114869
• Published on 07/03/18 at 17:39

MSV Duisburg: goalkeeper's water bottle sold for €2,000 for the benefit of an association

The water bottle of MSV Duisburg's (2.Bundesliga) goalkeeper Mark Flekken, who conceded a goal as he quenched his thirst during a match against FC Ingolstadt (2-1, Matchday 24 of the 2.Bundesliga, on 24/02/2018), has been sold by the German club to employees of KROHNE Messtechnik GmbH on…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 114771
• Published on 07/03/18 at 13:44

Jupiler Pro League: Uhlsport equipment supplier of Waasland Beveren for four seasons (2018-2022)

The German brand Uhlsport has become the equipment supplier of Waasland Beveren (Jupiler Pro League) for four seasons (2018-2022) on 02/03/2018. Uhlsport has the status of "Diamond Partner", the first level in the sponsorship hierarchy of the Belgian club. Uhlsport succeeds the Italian…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 114762
• Published on 07/03/18 at 12:55

Bundesliga: badenova (energy supplier) sleeve sponsor of SC Freiburg from March 2018

badenova, the German electricity and gas supplier, has renewed and expanded its partnership with SC Freiburg (Bundesliga), by becoming the shirt sleeve sponsor of the German club on 02/03/2018. The duration of the deal has not yet been officially communicated. badenova has been a partner…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 114624
• Published on 06/03/18 at 15:29

NFL: Pizza Hut replaces Papa John's as the pizza partner of the American football league

Pizza Hut, a network of pizza restaurants and takeaway food, which is part of Yum! Brands, has become the NFL's "official pizza sponsor" for several seasons, on 28/02/2018. "The agreement will offer Pizza Hut an array of exclusive marketing rights and designations that will connect the brand with…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 114680
• Published on 06/03/18 at 13:44

eSports: a sector that will generate €743m in 2018 (+38%) and €1.14bn by 2020 (Newzoo study)

"The eSports industry will reach $1.4bn (€1.14bn) by 2020. If any of these factors accelerate, a more optimistic scenario places revenues at $2.4bn (€1.97bn)," according to the "2018 Global Esports Market Report", published by the market intelligence agency specialised in eSports, Newzoo, on…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Merchandising - Licensing, Sponsors - Partners, …
• Article # 114627
• Published on 06/03/18 at 10:25